And Lo, there shall come a time when marketing shall pervade the land. It will be of such relevancy, born of such creative talent that it will be welcome wherever it appears. It will be like meat unto the starving and drink unto the parched.
Web analysts brought forth the flame of online behavioral
analysis and fanned those flames into a brilliance that shines a light on
customer insight. And then they became accountants.
Turns out, that's a very
good thing for all of us.
There is a data visualization instrument in Santa Barbara, California that will knock your socks off, knock you down with a feather and might just render you speechless.
Marketing metrics are so often delivered as raw numbers. They do not help. Gleaning meaning is the art of the analyst and it's not done nearly enough.
Personalization vs. privacy. Behavioral targeting vs. big brother. When does it get creepy?
It's rare that I catch myself being a full-fledged
I'm not talking about the guy who has not spent the last 25 years in sales
marketing - the guy who has not spent studying and writing books and
about online marketing since 1993 - the guy who does not climb all over
random video to bask in the glory of the Old Spice Guy. But it happened
Having been to numerous Econsultancy Roundtables in London, I was
chuffed (very pleased) that my schedule allowed me to participate in
Econsultancy’s Measurement & Metrics Roundtable at the New World
Headquarters in New York last Thursday.
It was quite different from
those I'd attended in London...
Econsultancy's Web Analytics Buyer's Guide is a refreshing signpost in a perplexing world of web analytics tools, tips and traps. Essential for those wanting to understand the industry and critical for those looking to invest.