Joel Windels

Working for Brandwatch, a social media monitoring tool. Leading a global community management team as well as managing PR, copy writing and a bundle of other activity. A background in journalism, largely in the games industry.

Using social media monitoring for market research

Social media monitoring is a complicated industry, populated with hundreds of different tools, varying from the dirt cheap to the shockingly expensive.

The versatility of these tools also means that there are countless uses for them, and keeping track of just which tool you would want and why is understandably a headache for many.

To help you navigate this maze, I’m going to lead you on a journey through some of the key ways employing a monitoring tool can help you and your business.

Using social media monitoring to identify the influencers relevant to you

The sheer wealth of social media monitoring tools available is matched only by the richness of practical uses that they afford users. Considering this, I thought it would be useful to list some of the key ways you can get the most out of your monitoring tool, starting with identifying influencers.

I have already written about why and how you can begin this process, and who might want to undertake it in this post, which details exactly how to narrow your search down to a very particular field relevant to your needs.

Using social media monitoring to find where your influencers are

Social media monitoring is a complicated industry, populated with hundreds of different tools, varying from the dirt cheap to the shockingly expensive.

The versatility of these tools also means that there are countless uses for them, and keeping track of just which tool you would want and why is understandably a headache for many.

To help you navigate this maze, I’m going to lead you on a journey through some of the key ways employing a monitoring tool can help you and your business.