A few weeks ago I released a mini eBook about link building for SEO titled “Becoming a Clockwork Pirate.” Although I put my heart, soul and everything I know about link building into the 30,000 word digital mini-book, that’s not what made the book most interesting.
What made it unusual was the approach I took in ‘monetising’ it.
I’ve been fortunate enough to write over 275 blog posts across a variety of different SEO blogs, some have been successful, others have had more a lead balloon vibe. Often you have no idea beforehand which ones are going to work.
But one pattern I’ve been able to discern is people love in-depth blog posts. So inspired by great posts, like Aaron Wall and Glen at Viperchill’s long-form posts, I wanted to produce my link building opus of as many ways I could think to build links for here on Econsultancy.
So below are some of my top tips that cover off pretty much every way you can go about building links...
The whole world of digital marketing is maturing but it’s still hugely
dynamic, particularly in the world of search marketing.
This makes it an
exciting time to be involved in the sector but does mean more and more
agencies and practitioners are being left behind, clinging to what used
to work and sticking with habits even if they aren’t doing anyone any
But how can you spot one of these search marketing laggards, who have fallen so far behind?
I talked in my last post here at Econsultancy about whether the PR industry had missed the boat on SEO. Although there were some differing opinions in the comments, I think the consensus was that the public relations firms could have done more to get into search engine optimisation.
Despite this reticence to get going I think there’s a scary truth that the search firms need to wake up to: If and when the PR industry gets its act together a lot of the link development tactics search companies are delivering could be delivered by someone with a public relations background.
A couple of weeks ago I was invited along to an event organised by
the Charted Institute of Public Relations, discussing whether the PR industry
had missed a huge opportunity to get into the lucrative SEO industry.
As is often the way,
the offline event was triggered by sequence of blog posts and tweets, on the
subject. Those I particularly recommend reading are from Andrew Bruce
Smith, where he compared
SEO company performance to PR agencies and an interesting slideshare from Stephen Waddington. John Straw also talked about how SEO is morphing into PR in a recent Econsultancy interview.
Being a search marketer who had seen myself going into PR while I
was in university, I was interested to hear what the industry thought. It was a
very interesting debate with a number of opinions, but the short answer is yes, they missed a huge opportunity.
Get twenty different search marketers in a room
and you’ll often get twenty different opinions on a subject; but there is a growing consensus that some tweaks were made to the Google Algorithim in the
last few days of April to first few days of May.
This has become known as the Google May-Day Update.
You don’t have to be an SEO geek to have noticed that over the last six months or so, whenever you search for a phrase with a location in it, Google shows maps with local listings.
What you might not have realised is that these results are sorted and sequenced by a different and far more basic algorithm than the main search index.
Not surprisingly given the simplicity of these system and prevalence of the listings, some cheeky beggars have been using some ingenious ways of boosting their rankings on Google Maps.
It’s been a few days since the controversial Digital Economy Bill got the final approval from Parliament, now it only needs Royal Assent to become law.
Despite a concerted and impressive online lobbying campaign, it seems that party politics was more important than Twitter outcry.
But now the dust has settled the time has come to give the bill and all its last minute amendments some scrutiny. One thing that immediately sprung out to me on reading the bill was its assumption that IP address equates to an individual.
Look on any marketing or web design company’s website and the chances are they’ll claim they do SEO. While some may do great work, some are just chancers.
Even amongst the specialist agencies, some businesses are much more effective at what they do than others. But how can you tell the difference between the well-qualified and snake oil merchants?
A few well placed questions should do the trick:
There’s been a lot of change in deciding what ranks on a Google
search result page over the last few months. According to Andrew Girdwood, 'Too many SEOs are in denial about the radical changes that
have overhauled Google in recent months.'
One of the biggest changes Andrew’s talking about is the importance of ‘real time search’, which requires a fundamental shift in
how you go about producing content.
So how can make your content production process more suited to the demands
of real time search?