Kevin Gibbons

10 ways to create a great content campaign

I know a lot of people who are great marketers, but when blogging they often worry that they don’t have something which is important or unique enough to share online.

Normally this is at the risk that someone may have said something similar before.

That makes sense in a lot of ways and it is a valid concern which I admit to thinking myself when creating new content, or speaking at an event. Of course you always want to impress by telling people something they don’t know.

by Kevin Gibbons 22 January 2013 10:49am 13 comments

The state of content marketing in the UK [infographic]

Econsultancy recently released its first Content Marketing Survey Report, sponsored by Outbrain, based on a survey of more than 1,300 marketers.

We found that this presented some very interesting insights into the current market within the UK. Most notably, that while 90% believe content marketing will become more important over the next 12 months, only 38% of companies have a content marketing strategy in place!

This means that 62% of businesses are missing huge marketing opportunities.

by Kevin Gibbons 16 November 2012 12:17pm 2 comments

Why good SEOs should look like they don't exist

We've seen a lot of changes in the SEO world over the last six months, with content marketing in particular becoming a hotter topic almost by the day.

But if you really think about what a good SEO campaign should look like, it's pretty obvious that link manipulation and over-optimisation is never what Google was looking for when reviewing quality in sites.

In fact, in the words of Google themselves; creating quality content is the single biggest thing you can do!

by Kevin Gibbons 05 November 2012 11:11am 28 comments

The importance of building 'Good to Great' teams to win online

The single biggest thing I would say I've learned during the last few years is the importance of hiring the right people and growing a great team.

An excellent book to explain this far better than I ever could is Good to Great by Jim Collins. This highlights the value in building a great team and having the right people on the bus simply can't be underestimated if you're looking to make big leaps forward.

by Kevin Gibbons 20 June 2012 10:44am 4 comments

How does Google+ impact SEO performance?

Last week I presented at SMX London on a Google+ panel which looked at research I had done on the impact Google+ has to organic search.

The research showed some very interesting results!

by Kevin Gibbons 24 May 2012 10:26am 15 comments

The best free resources for an online start-up

If you're finally building a website for your company then the chances are you're doing it on a budget, but there are hundreds of useful free resources out there to help.

From free images on Flickr to free analysis from Google, here are the best freebies to help you build your site, fill it with attractive content and climb the SERPs.

by Kevin Gibbons 08 March 2012 11:37am 4 comments

Why Wikipedia is top on Google: the SEO truth no-one wants to hear

There was an interesting study published this week which looked at 1,000 search terms in Google and measured the rankings for Wikipedia.org, which posed the question does Google give too much prominence to Wikipedia?

As a quick recap, Wikipedia ranked for a huge 99% of the terms (as selected with a random noun generator).

While many people may consider this an unfair bias from Google towards Wikipedia, I'm not so sure...

by Kevin Gibbons 14 February 2012 10:53am 63 comments

Don't slack off your SEO resolutions

January's nearly over and many people have already ditched the diets and abandoned the gym. But if your New Year's resolution was to boost your company's online potential, then you simply cannot afford to let it slide.

Here are some motivating facts and figures, along with a few top tips on website optimisation...

by Kevin Gibbons 31 January 2012 14:00pm 3 comments

What big brands can learn from bloggers

Businesses are usually at the forefront of online marketing. But when it comes to utilising social platforms, there's a lot they could learn from humble bloggers.

In this post, I look at some social promotional tactics that mega-brands could benefit from, if only they could carry them off.

by Kevin Gibbons 24 November 2011 09:23am 0 comments

How to meet customers' multiplatform expectations

We’re living in a multi-platform retail environment and that’s a great thing for marketers, mostly.

On the one hand, there’s a wide variety of ways to interact with people and drive sales. If a potential customer doesn’t respond positively to emails, they may be more willing to connect with your firm on Facebook, for example.

But the downside is that consumers have far higher expectations, particularly of the bigger brands. If you aren’t catering to their platform of choice, you risk frustrating them and devaluing your company.

Here are a few of the main platforms your customers may expect you to be actively using – and how you can meet their expectations.

by Kevin Gibbons 05 October 2011 13:48pm 2 comments