I know a lot of people who are great marketers, but when blogging they often worry that they don’t have something which is important or unique enough to share online.
Normally this is at the risk that someone may have said something similar before.
That makes sense in a lot of ways and it is a valid concern which I admit to thinking myself when creating new content, or speaking at an event. Of course you always want to impress by telling people something they don’t know.
Econsultancy recently released its first Content Marketing Survey Report, sponsored by Outbrain, based on a survey of more than 1,300 marketers.
We found that this presented some very interesting insights into the current market within the UK. Most notably, that while 90% believe content marketing will become more important over the next 12 months, only 38% of companies have a content marketing strategy in place!
This means that 62% of businesses are missing huge marketing opportunities.
We've seen a lot of changes in the SEO world over the last six months, with content marketing in particular becoming a hotter topic almost by the day.
But if you really think about what a good SEO campaign should look like, it's pretty obvious that link manipulation and over-optimisation is never what Google was looking for when reviewing quality in sites.
In fact, in the words of Google themselves; creating quality content is the single biggest thing you can do!
The single biggest thing I would say I've learned during the last few years is the importance of hiring the right people and growing a great team.
An excellent book to explain this far better than I ever could is Good to Great by Jim Collins. This highlights the value in building a great team and having the right people on the bus simply can't be underestimated if you're looking to make big leaps forward.
Last week I presented at SMX London on a Google+ panel which looked at research I had done on the impact Google+ has to organic search.
The research showed some very interesting results!
If you're finally building a website for your company then the chances are you're doing it on a budget, but there are hundreds of useful free resources out there to help.
From free images on Flickr to free analysis from Google, here are the best freebies to help you build your site, fill it with attractive content and climb the SERPs.
There was an interesting study published this week which looked at 1,000 search terms in Google and measured the rankings for Wikipedia.org, which posed the question does Google give too much prominence to Wikipedia?
As a quick recap, Wikipedia ranked for a huge 99% of the terms (as selected with a random noun generator).
While many people may consider this an unfair bias from Google towards Wikipedia, I'm not so sure...
January's nearly over and many people have already ditched the diets and abandoned the gym. But if your New Year's resolution was to boost your company's online potential, then you simply cannot afford to let it slide.
Here are some motivating facts and figures, along with a few top tips on website optimisation...
Businesses are usually at the forefront of online marketing.
But when it comes to utilising social platforms, there's a lot they could learn
from humble bloggers.
In this post, I look at some social promotional tactics that
mega-brands could benefit from, if only they could carry them off.
We’re living in a multi-platform retail environment and that’s a great thing for marketers, mostly.
On the one hand, there’s a wide variety of ways to interact with people and drive sales. If a potential customer doesn’t respond positively to emails, they may be more willing to connect with your firm on Facebook, for example.
But the downside is that consumers have far higher expectations, particularly of the bigger brands. If you aren’t catering to their platform of choice, you risk frustrating them and devaluing your company.
Here are a few of the main platforms your customers may expect you to be actively using – and how you can meet their expectations.