Kieran Kilmartin

I am the Marketing Director EMEA & India for Pitney Bowes Software. I have over 25 years' experience working in IT sales & marketing, predominantly within the enterprise software sector. In recent years I have focused on the BPM and CRM space, and the intersection of these two approaches to managing businesses and managing customers' interactions with those businesses. Some of the companies I have worked for in the past include ACT Logsys, Sybase, Oracle, Mediasurface, Staffware and TIBCO.

The rise of the ‘big data’ driven CMO  

After decades of fighting the image of being a ‘fluffy’ cost centre, the marketing function is finally escaping the long-held mis-perception of being all about ‘creative’ with an inability to prove measurable impact on the bottom line.

The growing importance of the Chief Marketing Officer, especially in business-to-consumer organisations, is the strongest indication yet of this continued professionalisation within the function.

Kieran Kilmartin

The rise of the ‘big data’ driven CMO

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