Experienced online media and marketing executive. Specialty in product development and start-up operations. Deep expertise in content creation and curation. Strong analytic and strategic skills. B2B and B2C launches. E-commerce, community, business development and editorial expertise. Seasoned manager.
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It’s been long established in marketing research circles that the
more choices you give a consumer, the less likely he or she is to decide on one.
Sheena Iyengar, a professor at Columbia Business
School and author of The Art of Choosing, addressed
a roomful of marketers at BRITE ‘11 about how to navigate the problem. Her work has implications for selling
anything online or offline.
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by Laurie Petersen
04 March 2011 15:03pm
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