I'm a freelance writer, researcher and consultant living in Falmouth, UK. Much of my work focuses on digital areas such as SEO and online PR, as well as social media technologies and emerging methods of online collaboration.
Find me at: luke-richards.co.uk | twitter.com/myyada
Digital marketing in Brazil: stats round up
We have just launched our Digital Market Landscape Report for Brazil, a new smart pack providing insight into trends across online and mobile in this unique and fast expanding market.
Here are some useful stats on social media and e-commerce, as well as internet and mobile pentration in Brazil, taken from the new report.
Stats: Social Media in Australia and New Zealand
It has been nearly a year since we began producing our Australia and New Zealand Internet Statistics Compendium and to date, it's had some 2,000 downloads.
This indicates an enormous hunger for data and insight among marketers in the region.
The past few months have seen a number of interesting reports looking at the ANZ digital landscape (including our own State of Digital Marketing in Australia in association with Marketing Magazine), but it is social media data that really seems to be the hot topic.
So, here’s a rundown of the latest social-related insight in Australia and New Zealand.
MENA Stats: Social media and sharing trends
It has been a year since social media helped spark demonstrations, protest and social-political revolution across the Middle East and North Africa.
The Arab Spring of 2011 saw communication via Facebook, Twitter and YouTube garner a degree of popularity which had yet to be seen in the region – and proved dangerous enough that efforts were made by some governments to shut social services down.
Social media in Asia: understanding the numbers
The Asia edition of our Internet Statistics Compendium saw significant expansion through 2011. With rapid mobile and e-commerce growth in the region, more data has emerged than ever before.
When it comes to social media, Asia continues to be of significant interest to marketers, brands and anyone with an interest in social trends around the globe.
Here are a few highlights from our latest stats update...
More consumers will buy virtual goods this Christmas: stats
As the festive season gets underway, we are already seeing some interesting data on trends and predictions across the global e-commerce industry.
Naturally, the Christmas sections of our Internet Statistics Compendium will be updated with the best of it over the coming months so be sure to check back for upcoming editions.
Some of the most significant holiday data for marketers and retailers alike focuses on the growth of the virtual goods sector.
Here are a few highlights...
Mobile commerce in the UK: stats round up
The importance of smartphone technology to the UK shopper experience has been hard to ignore this past month with an abundance of mobile commerce data being added to our Internet Statistics Compendium.
The online experience for European children: stats
Some of the most interesting data to be added to the Europe edition of our Internet Statistics Compendium this month focuses on how children are using the internet across the continent.
As social networking becomes more commonplace among adults and mobile technologies give all users more opportunity to get online without computer access, how are children responding to increased connectivity and more pull factors to use digital services?
Making sense of the B2B marketing mix
We recently launched our first B2B Internet Statistics Compendium, which sits separately from our main Internet Statistics Compendium and aims to make it easier for B2B marketers to find the relevant information needed to make sense of an increasingly complex and fast-changing marketing landscape.
There has been a great amount of B2B-focused marketing data published during recent months. In a sector which is becoming increasingly dependent on reaching out to new business across multiple channels, it has never been more important to get the mix right.
Here are some key B2B marketing trends to keep an eye on...
Stats: What Australian consumers want from brands via social and mobile
Expansion of our Internet Statistics Compendium within the last few months has now made it possible for us to separate out what was once the Asia-Pacific part of the compendium into two new parts.
We now have two respective documents devoted to the region, with one focused on Australia and New Zealand, and data from the remaining countries now being added to the Asia part.
This will not only make the job of curating statistics from this increasingly diverse region easier for our researchers, but it will also make finding country-specific information within each document more straightforward.
Stats: Latin America for marketers
Recent updates to the Latin America edition of our Internet Statistics Compendium over the past few months have highlighted the exciting digital growth across the continent.
