I head up the sales and marketing teams at Pure360, I'm passionate about the difference effective email marketing can make to any business.
Having worked with a wide range of marketers over the years from 1 man bands up to the likes of Rightmove and the FT I know email, what works and what doesn't!
Follow me @marcmunier
What to do if your ESP gets hacked
A couple of major online brands have had to send communications informing users that their data had been comprised, and in one instance it has been confirmed it was a breach at their email marketing service provider.
Are Apple's emails really the ‘best ever’ email marketing?
I was inspired to write this post by a recent tweet I saw in reference to the iPad launch email stating that it was the “best email marketing ever," when the email was in fact pretty mediocre.
Then when I looked at some of the other Apple emails I had received, I realised they could also do with some improvements so of course I had to throw some suggestions into the pot..
Top five mistakes all email marketers made in 2009. Yes, you too!
In this post, we'll be looking at the top mistakes we've seen email marketers make in 2009, packed full of useful tips and unusual analogies.
ISP filtering has changed: how will it affect email marketing?
Today’s musings are on deliverability, more precisely how important Internet Service Providers (ISPs) are to getting your precious email marketing campaigns into recipient’s inboxes.
They’ve been changing how they monitor what is spam and what isn’t, which means us marketers need to make sure we’re on top of this and reacting accordingly.
[please enter subject line]
This article covers what I've learned from working with hundreds of customers on improving the results that they get from email marketing by optimising the subject line.
Whatever software you use for your email campaigns, these tips are worth reading...
Why integrate your email marketing software?
“Marc have you got a minute?” It always starts that way, I take my headphones out of my ears slowly to try and emphasise my disdain at being interrupted from whatever I am doing...
What can email marketing learn from Twitter, blogs and other social media channels?
Just had a “conversation” with our shiny new marketing manager of the benefits of social vs email marketing. Wish I had a tape recorder (doesn’t that sound dated, hmm iPhone anyone?) to hand as I think it encapsulates the position a lot of marketing managers find themselves in...
