One of the key benefits of social media is the ability to create
dynamic, long lasting relationships with customers. Creating a useful
community can really add value to a brand or product and greatly
increase return business.
If you have a community that’s both inviting and
interesting to a customer then you’ll develop a stronger bond with them
and have the opportunity to reduce sales cycles.
However, in order to
benefit from this you’ll need to implement some solid management
The internet is littered with empty forums and half-formed
Ning groups, so here are a few universal rules that will help you grow a
successful, useful online community whether it’s for a blog, forum or
Given that it pays my wages, I’m not supposed to let you know that
social media isn’t the be-all-and-end-all for marketers everywhere, but
try as I might I still can’t quite come up with enough reasons to ditch
your other streams and hand your marketing keys over to Zuckerberg just
While it can’t be all things to all people, there’s no denying
that social media is still experiencing impressive growth and has great
potential for innovation and engagement. Yet traditional media is still
huge and it’s concerning that some of the hype surrounding social media
could eventually be doing more harm than good for businesses.
One of the major problems is a lack of understanding.
Social media is all about building long-term relationships with
individual customers so they become regular, active users of your site, service or
relationship to the point where a customer trusts and values your
opinion is hard. After all, deep down they know you want to sell them
something. Destroying that bond on the other hand is child’s play.
Let’s look at the most common ways companies break the bonds of trust
and turn customers off, and see if we can work out how to fix the
A large chunk of any online marketer's time is spent on engagement. Engaging bloggers and sites to chat about your
content, to check out your products and if you prove valuable enough, sign
up for a glittering platinum subscription.
If we receive a conversion, we can be pretty sure that our new member is
actively engaged with the site right? You want to engage visitors, have them convert, or at least
stick around on a semi-regular basis. It’s all about traffic numbers.
One of the largest problems online however, is that we still don’t have a
cut and dried method for measuring engagement.
If you can think of a relevant way to utilise video as part of your
marketing then there's every reason you should.
Research shows that
audiences are extremely comfortable with the medium (YouTube alone makes
up almost a quarter of Google search queries), it's cheap to
distribute, needn't be expensive to produce and ranks highly in the SEO
If you run things properly, then video can drive a huge volume
of traffic to your site.
Here are a few key practices to get you started...
As any seasoned Tweeter knows, success it isn't about how many followers
you have, it's about reach.
Recent figures may put Lady Gaga at the top of the tweeting pile, but teen-pop bubblegum sensation Justin Bieber
may well have the edge when it comes to actual influence.
mention a mischievous streak that could cost one tech savvy super fan
This week on Start Me Up we speak to Martin Harrison, CEO of Copify.
Whatever kind of marketing you are involved in, there's almost always a need for quality, relevant copy. Copify is attempting to take the hard work out of sourcing freelance copy at short notice.
As social media adoption continues to grow, many marketers find
themselves struggling to track down and engage the right audience, which
could explain why sharing site Stumbleupon has seen such rapid growth
in its advertising platform since launching in March.
OK, so you've worked long and hard to find the perfect keywords for ads,
you've got a team of heavyweight SEO Jedi hard at work, and kidnapped
marketing geniuses chained up in the basement, and as a result your
traffic is through the roof.
Getting solid traffic can be an arduous process, but it's important to
remember that ultimately that isn’t why you are in business.
You're here to convert traffic into sales, and this is part of the
process where many businesses falter. Having access to huge numbers of
people is different from actually selling to them.
Fortunately there are
some simple rules you can follow that will really help you optimise
your site for conversions.
Whether you’re a copywriter, marketer or fully fledged SEO ninja, the
chances are that your optimisation will be primarily focused on the
larger search engines.
More people use Google and Bing, so they’ll be
your primary sources of revenue. However, there comes a time in every
campaign's life when results level off. At times like this it’s worth
taking time to consider other search engines.
There’s is no
shortage of them available, and while they don’t have quite the same
audience share, they can still provide you with a healthy traffic boost.