Thomas Edison, Steve Jobs, Alexander Bell, Marie Curie…
On the face of it, these people may not have much in common, but they all topped Lemelson-MIT’s 2012 list of great innovators, with names that will go down in history (and occasionally, infamy). So what exactly unites these revolutionary thinkers?
We’ve been talking about innovation a lot in the lead-up to our 2012 Innovation Awards on February 23rd, and while approaches and implementation differ wildly, one point that keeps arising is that Innovation is all about people, about those brave souls with the gumption to push a wild idea through to completion.
Finding the people with the right skills is a major challenge for any business, so how do you spot these people, and how do you harness their ideas?
The candidates on our awards shortlist all know a lot about the brainstorming process, and all have the ability to bring these ideas to fruition, so who better to answer today’s Innovation question:
Yesterday we spoke about the business imperatives behind innovation. We know that in today’s fast-paced market it’s important to evolve if you want to get ahead, but just how easy is this?
While start-ups are often built on revolutionary ideas, creating something truly new is a much tougher challenge for larger companies.
With levels of bureaucracy, procedures and red-tape to cut through, just how viable is it for a multinational to make a real change to its existing business model or introduce something new to market?
As it turns out, it’s extremely possible! Just look at Google and Apple. Of course, those are companies built around innovation from the ground up. But what about those with more traditional organisational structures?
We turned once more to our extensive panel of innovation experts...
Every business wants to be seen as innovative, as a company that leads and creates new trends, , but what are the solid business imperatives and values behind maintaining an inventive, creative culture?
Are businesses aimlessly chasing ‘The Next Big Thing’ when they should be concentrating on the day to day running of the company?
Even if you do decide to chase those ideas that make the cut, is innovation something you can really ‘plan’? Or should you put your faith in an agile working environment and leap on the ad-hoc opportunities?
We asked a range of contributors to tell us why innovation deserves to be at the core of any business model.
Having made it to the shortlist for the 2012 Econsultancy Innovation Awards, it’s fair to say the people we’ve been interviewing this week know a thing or two about bright ideas.
Today we asked them to cast an eye back over the last twelve months and identify the innovations they feel have had the biggest effect on the marketing landscape.
Of course, hindsight is always 20/20, so we also challenged them to gaze ahead and offer their opinions on the trends to watch in 2012...
As part of the build up to the Econsultancy’s 2012 Innovation Awards, we’ve been quizzing some of the best and brightest entrants about different aspects of innovation.
With that in mind, it's time to get down to brass tacks and takes a look at the economic imperatives surrounding innovative company cultures.
While it’s great to set your sights high, eventually you’ll have to deal with the harsh reality of funding ideas and convincing stakeholders who may not be as enamoured with the gleaming future and sense of endless possibilities as you are.
We gathered our awards shortlist once more and asked them how they manage to convince key stakeholders, and given the current economic climate, ensure that there is available budget for testing and deploying innovative ideas...
In yesterday's post, we took a quick top-down look at what innovation meant to some of the businesses who’ve made it onto the shortlist for our Innovation Awards this year.
While opinions differed greatly about what makes innovation, everyone we spoke to agreed that businesses need to push boundaries in order to grow and thrive in the current climate.
Our respondents work across a huge variety of sectors, from start-ups to multinational, but they’ve all managed to integrate practical, innovative ideas into their business.
We know you don’t read the Econsultancy blog for esoteric opinions, so today we’re looking more closely at how they managed this, by asking:
How do you build an innovative company, or foster innovation within your organisation?
Innovation has always been one of Econsultancy’s core brand values and we celebrate this every year with our Innovation Awards, shining a light on those companies and individuals who’ve helped to advance the digital marketing landscape over the past twelve months.
But what do we mean when we talk about innovation? It’s a deceptively simple word with a million interpretations. For some it can be about simple changes; incremental decisions and refinements that give big results.
For others it could be a radical overhaul of the entire company structure. Some businesses seem to naturally burst with ideas, while others require specific challenges to inspire them.
In the run up to this year’s awards we thought we’d ask those who’ve reached our awards shortlist to tell us what innovation means to them.
We’ll be publishing a series of posts throughout February, covering everything from building innovative companies to exploiting new technologies.
We hope they’ll give you an insight into how some of the market leaders work and help you develop your own innovative ideas (and dare we suggest, enter them for an award in 2013).
On October 12th, Econsultancy will be welcoming over 1,000 marketers to JUMP, our Joined-Up Marketing and PR conference.
As part of the run up to the event, now in its second year, we asked
Twitter users to tell us about the problems they’ve faced when
attempting to run multichannel campaigns, using the #CometoJUMP hashtag.
As an incentive, we assembled a great package of prizes for the
most interesting or relevant tweet.
The results showed that marketers face a huge variety of challenges as
they try to track and optimise for customers who routinely interact
with multiple touchpoints both on and offline before purchasing. We also
uncovered recurring themes that may be slowing progression towards
fully integrated marcomms.
In addition to the winning tweet, I thought it would be enlightening to
run through ten of the best entries here and check out some
of the issues we’ll be covering at JUMP this year.
Facebook is renowned for rolling out new platform changes at a moment’s notice, but if early buzz is to be believed, this Thursday’s F8 developer conference will offer something a little bit special.
Major changes are expected that could fundamentally reshape the way content is found and shared on the world’s largest social network.
Will it be the dawn of a new social era, or is Facebook about to follow Myspace into the pit of abandoned platforms?
Early last year I wrote a post about online influence measurement service Klout, I ran a few simple tests and came to a conclusion: Klout doesn’t work.
Based on several recent articles supporting the service, I thought it was worth taking another look at Klout and restating a few points about the value of online influence and measurement.