Matthew Finch

Mat is Head of Sales and Commercial for Warner Leisure Hotels, who offer UK Short breaks just for grown-ups, part of the Bourne Leisure Group which also operates Butlins and Haven. With 80% of sales coming direct via the call centre and website, Mat knows a bit about optimising multichannel campaigns to maximise sales and return on investment.

Prior to this, Mat worked at Dell as Head of UK Consumer Marketing and then Head of Retail across EMEA. Some of his work included creating the MTV European sponsorship platform and executing the highly catchy "lollipop" colourful laptop campaign across TV, Radio and outdoor media. He was also part of the team that executed Dell's consumer retail strategy across Europe, Middle East, Africa and Russia.

Mat started his career in web design and web marketing, before broadening into the wider marketing mix. His stint at digital technology company DoubleClick (part of Google), gave him a great understanding of tracking technology and measuring multichannel results. He remains passionate about digital marketing, especially in tracking, behavioural targeting and the multi-channel mix.

Targeted email marketing doesn’t need to be complex

Being part of the IAB email council, I get to be involved in some interesting discussions about the future of the industry, the impact of social media on email and the next big thing.

However many companies are still to exploit the full benefits of email marketing, especially when it comes to database segmentation and targeting.

by Matthew Finch 28 November 2007 12:47pm 3 comments

Dave and Goliath - the battle for TV audiences

Anyone who has walked down Great Portland Street in London in the past week will have probably noticed the huge ad covering the Virgin Media offices for the new TV digital channel “Dave”.

But can the self-proclaimed 'Home of witty banter' really compete against the Goliath that is online video streaming for the share of viewers' attention?

by Matthew Finch 12 November 2007 10:42am 0 comments

Innocent maybe, but highly effective

After working on email marketing for many years, I have certainly seen many examples of the good, the bad and the ugly, with many unfortunately falling into the latter two.

However, one brand is leading the way with an email newsletter that has kept me hooked for nearly two years with fresh and engaging content.

by Matthew Finch 06 November 2007 08:00am 1 comment

Life without MySpace

The recent redesign and introduction of 3rd party apps may be too little too late for MySpace as many users have jumped ship, including me.

by Matthew Finch 02 November 2007 07:30am 1 comment

Let's put the issue of sale duplication to bed

In an industry founded on the ability to deliver marketing that is highly targeted, controllable and measurable, why are we still grappling with issues of sales duplication?

Speaking with one site owner, he estimates duplication of sales is over 30%. Isn't it time we put this issue to bed?

by Matthew Finch 29 October 2007 15:48pm 1 comment