Max Worton

Max has been working within the internet marketing industry for almost 10 years, originally starting out as a freelance web developer.

He is the marketing director of Web Efforts, which specialises in providing SEO services to organisations of all sizes. The company supports the development of the Joomla Content Management System and regularly advises clients on its benefits for Web 2.0.

www.webefforts.co.uk

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Upgrading a website? Four key SEO tips for web design firms

As many web design firms take on the remit of upgrading a client’s website, it is important to integrate best practice SEO techniques into the web design process.

This will ensure that your client both maintains and benefits from the free rankings available in the organic listings of the major search engines.

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Posted 07 May 2008 15:25pm by Max Worton with 5 comments

5 ways to beat the SEO competition in Google

If you are wondering why your competitors are ranking above you in Google on highly trafficed keywords, it is probably because you are missing a key part in the SEO equation.

To start outperforming your peers on the search engines, I suggest following these five steps:

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Posted 09 April 2008 17:29pm by Max Worton with 12 comments

Will Vertical Search threaten Google?

Vertical search is the new breed of Search Engines that more intelligently mine data, from searching for keywords in audio files to focusing on specific industry sectors.

The landscape of Search is changing and I recently noticed three vertical search applications, which may end up threatening Google’s position.

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Posted 02 April 2008 15:13pm by Max Worton with 7 comments