I have over 4 years combined experience as Online Manager for a creative agency and Online Project Manager at a major pharmaceutical conglomerate.
This experience gives me a holistic view of the web; from design to online PR, my goal at Koozai is to unite all online activities under an SEO or PPC focus.
My last online project was featured on BBC News, Radio 5Live, USA Today, ABC News and the Times.
Do sponsored messages ever work online?
Visibility is everything online, so reaching thousands of people in an instant is something a lot of businesses crave.
This leads many brands to try sponsored messages, but do they actually work, and when they don’t work what’s the PR risk?
“I will share your messages twice over 150,000 Twitter followers and 10,000 Facebook friends to help boost your traffic views for $5” reads just one advert on Fiverr.com.
How can you lose? The seller has 299 positive reviews and 220 people have starred (liked) the service. Surely this is proof that sponsored messages work, right?
Wrong.
20 ways to get reviews (and links) from the media
When it comes to getting reviews from the media, I like to take the approach of 'you make your own luck'.
It’s very easy to send press releases to a selection of media publications, sit back and forget about it, but like any form of outreach, without a targeted approach the results will be poor.
The quality and quantity of your media reviews is tied directly to the amount of effort that is put in, and the amount of research that is done before you hit send on an email.
Working as both a blogger who reviews products, and as a marketer who is trying to get reviews, I’ve compiled 20 solutions based on my own experience.
20 ways to get reviews from customers
The first step in getting a product or service reviewed is to realise that people don’t actually want to review it.
Instead you need to give them a reason to write about you. Once you look at reviews in this way it’ll become easier to identify opportunities.
This post highlights how to do this with customers.
