Monica works as a Senior Research Analyst for Econsultancy. A digital marketing and technology enthusiast, she comes from a background of management consulting and market research. Her clients ranged from SMEs to some of the largest IT companies in the world.
Econsultancy publishes reports covering best practice, market data, supplier selection, template files, trends and innovation aimed at internet professionals who want practical advice on all aspects of digital marketing.
If you want to get in touch, please email me at: monica.savut@econsultancy.com.
The five Cs of connected TV
When two very different industries like traditional broadcast television and digital collide, it’s difficult to ignore the implications on both sides.
While analysts predict that 60% of households will be watching internet TV by 2014 and many companies are trying to capitalise on shifting viewing habits, the connected TV market is still in a nascent stage.
To coincide with the recent release of Econsultancy’s Connected TV Smart Pack, we’ve identified five key elements of this emerging ecosystem that any marketer needs to be aware of.
These are what we call the five Cs of connected TV...
Understanding how to improve the customer experience: your input required
In association with Tealeaf, Econsultancy has this week launched the second annual survey on Reducing Customer Struggle.
This survey aims to explore the extent to which companies understand the overall customer experience and the technology they use to identify issues and remedy them.
How context is driving the future of web content management: new report
Despite volatile economic conditions and frugal marketing budgets, web content management (WCM) has experienced significant growth in the last few months. Vendors profiled in the recent Content Management Systems Buyer’s Guide are optimistic about the global WCM market which is estimated to be worth more than $1 billion.
Implementing marketing automation: five key success factors
With the release of our first Marketing Automation Buyer's Guide this week, we aim to shed some light on the trends and issues affecting this fast-developing sector, as well as provide information about best practice and tips for successful marketing automation implementations.
How to get value from MVT: tips from five companies
To coincide with the recent release of Econsultancy’s Multivariate Testing Buyer’s Guide, we’ve been talking to some companies about best practice and useful advice for those thinking about investing in this area and looking for an MVT vendor. Below, we've included tips from client-side practitioners at Belron, the FT, Lovehoney, Telegraph and Tesco.
New Ad Serving Buyer’s Guide released
Econsultancy has this month published an updated version of the Ad Serving Buyer’s Guide, containing detailed information about the trends and issues affecting the online advertising sector as well as useful advice for those seeking a suitable ad serving supplier.
DSPs and real-time bidding: six trends to keep an eye on
Econsultancy’s Demand-Side Platforms (DSPs) Buyer’s Guide has been published this week, which contains a detailed analysis of how real-time bidding (RTB) and DSPs are revolutionising the online advertising sector.
