Monica Savut

Monica works as a Senior Research Analyst for Econsultancy. A digital marketing and technology enthusiast, she comes from a background of management consulting and market research. Her clients ranged from SMEs to some of the largest IT companies in the world.

Econsultancy publishes reports covering best practice, market data, supplier selection, template files, trends and innovation aimed at internet professionals who want practical advice on all aspects of digital marketing.

If you want to get in touch, please email me at: monica.savut@econsultancy.com.

Implementing marketing automation: five key success factors

With the release of our first Marketing Automation Buyer's Guide this week, we aim to shed some light on the trends and issues affecting this fast-developing sector, as well as provide information about best practice and tips for successful marketing automation implementations.

by Monica Savut 19 August 2011 15:08pm 4 comments

How to get value from MVT: tips from five companies

To coincide with the recent release of Econsultancy’s Multivariate Testing Buyer’s Guide, we’ve been talking to some companies about best practice and useful advice for those thinking about investing in this area and looking for an MVT vendor. Below, we've included tips from client-side practitioners at Belron, the FT, Lovehoney, Telegraph and Tesco.

by Monica Savut 20 May 2011 09:44am 1 comment

New Ad Serving Buyer’s Guide released

Econsultancy has this month published an updated version of the Ad Serving Buyer’s Guide, containing detailed information about the trends and issues affecting the online advertising sector as well as useful advice for those seeking a suitable ad serving supplier.

by Monica Savut 21 March 2011 16:17pm 0 comments

DSPs and real-time bidding: six trends to keep an eye on

Econsultancy’s Demand-Side Platforms (DSPs) Buyer’s Guide has been published this week, which contains a detailed analysis of how real-time bidding (RTB) and DSPs are revolutionising the online advertising sector.