I was recently asked to speak at the Econsultancy FODM
event, specifically on the future of search, in a section of the day that was
structured as a series of seven lightening talks, all limited to seven minutes
I looked at what’s on the horizon post-2012, namely 'Serendipitous Search'.
On May 1 this year, theMediaFlow was a year old and looking toward the next stage of development which includes building the team. I find therefore, I’m rather highly-tuned to any mention of recruitment, job-seeking and job searching within the industry.
When I saw this tweet from Lyndon Antcliff (@Lyndoman) on Monday, I couldn’t help but agree that the CV/resume is dead and think there’s a number of reasons why this is the case.
Oh, it’s a hard life at the top!
You’ve gotten your client from obscurity to page one for their most important terms. If they are in the coveted number one spot, you’ve explained to them that search engine optimisation is not a race with a finish line. You must continue the good work to maintain the position they are currently enjoying.
As a professional search engine marketer, you know that position in the SERPs (search engine results pages) is not the sole measure of success. Understanding and improving on share of voice, for a particular term can have a tangible increase in organic search visits. Let’s have a look at four different ways to increase clicks on organic search listings...