Osric Powell
Senior business development professional with successful track record and experience in new business and account management roles. Expertise in IT Sales (hardware, software, consultancy, training) to media, retail and a variety of eCommerce markets. Well versed in developing new routes to market through solutions innovation, marketing and forging new alliances. Specialises in new business development and account management
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In reality there are plenty of critical features about site search from the position of the search box itself to the way you guide the users actions from the search results page itself.
These five critical areas of site search ought to give you food for thought and, if implemented successfully, make a considerable difference to how your site search pages perform.
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by Osric Powell
21 March 2011 11:03am
3 comments
To a lot of people Information Architecture (IA) is some kind of remote construct with no apparent significance.
However, IA permeates every aspect of our lives, and for e-commerce sites, good information architecture is paramount to success.
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by Osric Powell
03 February 2011 10:55am
6 comments
If you are looking for ways to improve your business in 2011 without having to spend inordinate amounts of your budget you should review the fundamental areas of your online presence that can provide an exponential return.
Site search is a key way to improve online performance that is tangible and offers near immediate payback. After all, there’s no point driving visitors to your website to then offer them a poor user experience.
Here are five ideas to help you improve your site search...
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by Osric Powell
25 January 2011 10:02am
6 comments