Account Director @ Adestra - heads up the account management team. Frequent speaker at industry events and lover of email marketing. 66% of people think I'm good at what I do (based upon a sample of 3.)
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What good is an email marketing campaign if your subject line sucks? If you truly want to increase response rates, make sure you’re using the right words.
Money words are in, personalisation can supercharge response, and “whitepapers” and “webinars” are over-used.
Focus on the outcomes of your product and people will respond.
I looked at 1.159bn B2B emails to find the words that work and those that don't. Check out a sneak preview of the statistics here...
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by Parry Malm
12 November 2012 12:45pm
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