Patricio Robles

I am a tech reporter at Econsultancy. I have been involved with online businesses of varying sizes in the United States, Europe and Latin America for 10 years now and my experience spans all stages of the development lifecycle, from research and planning to technology development and online marketing.

I'm passionate about new technologies and the Internet and how they relate to marketing and commerce.

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In the wake of MegaUpload, another file sharing service bites the dust

When agents of the United States federal government began an international operation to raid MegaUpload, they were targeting after an organization that was allegedly engaged in a highly-illegal and highly-profitable piracy business.

But their actions have had a ripple effect across the internet, with other 'file locker' and 'file sharing' services questioning their own futures.

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Posted 06 February 2012 22:23pm by Patricio Robles with 0 comments

Will relationship building cost newspapers too much?

The New York Times is giving pay wall skeptics reason to reconsider their skepticism. Despite questions about the company's paywall strategy, the daily has managed to lure some 325,000 paying subscribers.

That's good news for a newspaper that some believed might not survive.

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Posted 06 February 2012 18:15pm by Patricio Robles with 0 comments

Super Bowl fail: Toyota spams Twitter

The Super Bowl is an exciting time for the brands that shelled out big bucks to reach millions of consumers on one of the biggest days in the world of sport.

That was certainly true for Toyota. The carmaker had high hopes for its Camry Effect campaign, which it described as one of the "most ambitious social media campaigns we've ever implemented." But did it get a little too excited?

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Posted 06 February 2012 09:55am by Patricio Robles with 5 comments

Will Facebook help or hurt the startup economy?

When Facebook filed to go public earlier this week, you can be sure that the excitement in the halls of Facebook's offices was palpable. After all, the company's wild ride is going to make a lot of people very wealthy.

But the excitement around Facebook's IPO isn't just being felt amongst Facebook's employees. It's creating increased excitement for technology entrepreneurs, some of whom hope their startups could be the next Facebook.

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Posted 03 February 2012 21:50pm by Patricio Robles with 1 comment

'Digital IQ' crucial to business: report

Just how important are things like mobile technology, social media and cloud computing to businesses today?

Can a business expect to survive and thrive if it doesn't stay on top of the latest trends in technology? According to a new report by PricewaterhouseCoopers (PwC), the answer is, not surprisingly, 'no.'

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Posted 03 February 2012 20:06pm by Patricio Robles with 0 comments

AOL turns to Yahoo's ad exchange to move inventory

How to compete with Google in the display advertising space? Late last year, three unlikely allies, Yahoo, AOL and Microsoft, forged a pact that would allow each company to sell certain display ad inventory for the others.

At the time, Yahoo and Microsoft decided to use different ad exchanges, while AOL remained undecided.

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Posted 03 February 2012 17:10pm by Patricio Robles with 0 comments

StumbleUpon brings the iFrame back

You thought they were gone. Those pesky, annoying, experience-destroying things. Yes, I'm talking about iFrames.

Popular a decade ago, they've made a few appearances in the past several years. The once-popular Digg, for instance, turned to them to implement its DiggBar.

But now they're back.

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Posted 02 February 2012 18:55pm by Patricio Robles with 0 comments

Groupon turns to outdoor kiosks to sell deals

Everybody loves a deal, even if selling them is a tougher business than it might seem.

But if you're the world's largest digital purveyor of deals, how do you fend off competition and reach more consumers? If you're Groupon, you turn to the physical world.

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Posted 02 February 2012 17:19pm by Patricio Robles with 0 comments

Facebook finally files for IPO

The wait is over. Last night Facebook filed its much-anticipated S-1 paving the way for an IPO which could happen in as little as a few weeks.

The company, which was founded in a Harvard dorm room in 2004, is looking to raise $5bn - though there is still the possibility that it could raise as much as $10bn if it sees strong demand.

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Posted 02 February 2012 10:56am by Patricio Robles with 1 comment

Are group buying companies money pits?

There are a lot of skeptics when it comes to whether merchants should use group buying sites like Groupon.

For good reason too: there are enough horror stories to demonstrate that heavy discounting and lots of customers can be a really, really bad combination.

But the viability of group buying sites themselves is increasingly called into question. Groupon, the 800 pound gorilla of the space, went public last year, giving everyone a glimpse into is finances. Finances which showed lots of revenue but heavy losses.

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Posted 02 February 2012 08:09am by Patricio Robles with 0 comments