As far as VCs go, Sequoia Capital is a legendary firm. The startups it has funded include Apple, EA, Yahoo, YouTube and a little company called Google.
That last company seems to be the inspiration for Sequoia's newly-redesigned website, which now sports little more than a search box on its homepage.
Mark Jackson at Search Engine Watch published a post yesterday about an interesting concept: performance-based compensation for SEO.
In it, Jackson describes a panel discussion at the Search Engine Strategies conference that took place in Silicon Valley last week. The panel, "Performance Pricing Models: What Every CMO Must Know", broached the subject of performance-based pay for SEOs.
I have two really bad habits: an interest in global politics and economics. Given the global economic downturn, there's been plenty to read about in both areas.
Recently, I've found an interesting subject in the debate over the 'Cash for Clunkers' program in the United States that has encouraged consumers to trade in their gas guzzling automobiles for more fuel efficient ones. Depending on who you listen to, 'Cash for Clunkers' is an example of Keynesian economics working wonders or it's a wasteful, inefficient government program whose true benefits are overestimated.
That many brands are cutting back on print advertising is no secret.
And it's no secret that more and more of them are focusing their
efforts on digitally-oriented campaigns.
In many cases, such campaigns make a lot of sense. While print can
still be a valuable medium in a marketer's toolbox, it's often
expensive and depending on a campaign's needs, diverting cash and
resources to the internet may provide more bang for the buck.
Consumers don't like paying for anything online. This is especially true when it comes to younger consumers. Common knowledge, right?
Wrong. Just ask myYearbook, a second-tier social network that caters primarily to teens. It has managed to do something many other social networks haven't: turn a profit. And it's done it by charging its supposedly frugal Gen Y users.
When you visualize the quintessential startup, you probably see intelligent and optimistic people working together to solve big challenges. After all, a group of individuals usually has to be somewhat smart to get a new business off the ground and the group probably has to be relatively optimistic to find the motivation to face big challenges and succeed.
But forget what you think you know about the characteristics it takes to succeed. They just might not be accurate.
According to a study conducted by search marketing firm Engine Ready, visitors coming to an online retailer's website from a paid search ad are 50% more likely to make a purchase than visitors coming from an organic search result.
The study, which tracked 20.8 million visits to 26 online retail sites over a 12 month period, found that the overall conversion rate from paid search was 2.03% compared to 1.26% from organic search. The study also found that paid search visitors purchased, on average, more than their organic counterparts.
Dean Collins sells a desktop software application called My Twitter
Butler. By all appearances, it's pretty spammy. It enables Twitter
users to auto-follow other users based on keywords they use and permits
the mass-sending of DMs to followers.
Twitter doesn't like My Twitter Butler and Twitter's high-powered
Silicon Valley law firm, Fenwick & West, sent Collins a letter
demanding that he "deactivate" his website, transfer the
MyTwitterButler.com domain name to Twitter, stop using the My Twitter
Butler name and begin complying with Twitter's Terms of Service. Or else.
Proprietary formats and lock-in. When it comes to discussions of digital content, these are terms you really can't escape.
A lot of that has to do with the evolution of digital content, which
arguably hasn't gone much smoother than human evolution. On one side,
we've seen many content owners fight the 'digitization' of their
content, contributing to rampant piracy and consumer dissatisfaction.
On one side, we've seen hardware and software vendors take advantage of
the chaos to push proprietary formats that lock consumers into their
hardware and software offerings.
Social media is an increasingly important part of the internet. But many businesses are still trying to decipher what it's really all about and how it can relate to their bottom lines. Naturally, not everyone is jumping on the bandwagon and throwing all their resources at Twitter, Facebook, et. al.
The truth is that for many businesses social media makes sense -- in moderate doses. If you're a small business owner, chances are you don't need to hire a full-time social media manager and the only thing social you're likely to get from social media experts is a lot of smooth-talk.