Three letters many of the online publishers I know love to hate: CPA.
The reason is simple: with CPA deals, the publisher only gets paid when
the advertiser makes money. Although in theory there shouldn't be
anything wrong with this (we'd all like to believe that our properties
deliver ROI for our advertisers), the reality is that most publishers
don't feel comfortable with the risk.
When it comes to software, should consumers be entitled to the same protections they receive when purchasing physical products?
If two European Commission Commissioners have their way, consumers will.
When you read a news story about social media or come across a job posting for a 'social media expert', chances are the tools of social media will be front and center.
Twitter, Facebook, MySpace. If you had no exposure to social media, you'd probably assume that these popular services were the end all and be all of social media.
This weekend, Google did something it (to the best of my knowledge) has never done before: it started promoting one of its products using a television ad.
That product is Google's browser, Chrome.
In my opinion, Twitter, in its current form, isn't a search engine. The idea that Twitter could be a threat to Google is overblown.
But that doesn't mean that Twitter can't become a search engine. That scenario is looking more likely.
If you're putting together a list of all the components of a successful SEO strategy, there's a decent chance website security probably isn't on it.
After all, how is website security going to boost your placement in the SERPs?
There are a lot of good reasons to believe that the internet is the future of the content business. From the woes of the traditional media to the evident power of internet distribution, I think it's hard to argue that the internet isn't going to play a prominent role in the future of content. It already is.
But that doesn't mean that online content is easy.
Link building is one of the most important elements of a viable SEO strategy. Yet it's also one of the most difficult and time-consuming.
Many people make the mistake of assuming that acquiring lots of inbound links is a goal and some even go so far as to buy links in bulk (a no-no) in the hopes that it will offer a shortcut.
Chances are that if you're a small to medium-sized publisher that is ad-supported, you're relying on an ad network or ad rep firm to move your ad inventory.
There's a lot to like and dislike about ad networks and rep firms but for most publishers, they're a necessity. Choosing the right one can mean the difference between success and disappointment.
Google has announced a major change to its global trademark policy. Effective in June, the search giant will permit the use of trademarks as keywords as part of AdWords campaigns in many countries around the world.
Previously, Google was much more restrictive; a permissive policy was the exception and applied only to a handful of countries, including the US, Canada and the UK, where it began allowing the use of trademarks as keywords in 2008.