Founder of TagMan - smart tags, smarter marketing(www.tagman.com). The ultimate Container Tag and De-duplication and online marketing attribution solution which is an independent alternative to Doubleclick Floodlight and Atlas UAT. Over 10 years of experience in Online media and marketing having previously been head of sales for one of the UK's largest radio stations. Founded eCRM software company RedEye in 1997 where he pioneered online advertising measurement.
Taking action on data privacy: tag management looks mandatory
The question on privacy is now not about what the law will require (we know what legislators want), it is what technical fixes can be made to comply.
New rules to prevent the digital industry from tracking user behaviour on the web without their explicit consent are pending both in the US and Europe and, as yet, we see little activity by advertisers to make ready.
Why removing tracking tags is not the answer to speeding up websites
With tags seen as the bad guys and blocked entirely from sites, how would a retailer ever be able to switch analytics provider?
What level of customer service and innovation could they then expect from the incumbent suppliers?
10 essentials of e-commerce optimization & attribution, Part two
Since we’re working mainly with e-commerce businesses, we compiled a list of the key steps they can, and do, take to optimize online sales.
10 essentials of e-commerce optimization & attribution: Part one
Online shoppers are a fickle lot and the competition for their attention and their spend in utterly fierce. Consequently, optimizing every aspect of your e-commerce program, and the tags that manage them, is absolutely essential.
Since we’re working mainly with e-commerce businesses, we compiled a list of the key steps they can – and do – take to optimize online sales.
Google Multi-Channel Funnels: why the turkeys voted for Christmas
Not since Google plumped for pay-per-click sponsored listings in 2000 has ‘The Big G’ made a decision as strategically significant as its recent commitment to path-to-conversion reporting in the guise of ‘Multi-Channel Funnels'.
Social media and SEO massively undervalued: study
Now that TagMan has been tracking all the activity of some very big clients for a substantial period of time, we can provide some pretty definitive answers about how different campaigns appear in, and contribute to, the path to conversion.
From this data, we have proof that natural search and social media channels are vastly undervalued, while the effect of paid search is overstated...
Before we take path-to-conversion reporting for granted…
One day, you might ask ‘what the hell have path-to-conversion reports ever done for us?’ These reports now exist, are a massive leap forward and are already driving some advertisers to better online marketing plans.
However, given the pace of change and the ease with which we take such advances in our stride, here’s a pre-emptive strike against us ever taking full path-to-conversion reporting for granted.
Optimise paths to conversion, not channels
Forget last click, first click or even our own 'best click', one of our favorite clients, Boden, has been talking brilliantly about how, now they can see all their customers' paths to conversion, their mission is to optimise these and not necessarily the individual channels that make them up.
Apple: digital's greatest challenge?
If Apple’s version of the digital universe were to reach real scale, then alongside privacy legislation, it poses the greatest challenge to the development of digital.
Cookies under fire as regulators move in
A massive push on securing opt-ins from consumers on cookies is well under way both here and in the US.
For the record, and contrary to what you might think, I’m glad, if only because it forces us to review how we failed so badly to keep the wider world informed about how online advertising works.
