Paul Boag

Is choice paralysis damaging your e-commerce sales?

Could you be losing sales because users cannot make a decision? The chances are the answer is yes.

Fortunately, there is something you can do about it...

What is the secret to a successful website?

Here’s the million-dollar question: “What is the secret to a successful website?” I’m not foolish enough to suggest a single answer. But in more than a decade of working on client websites, I’ve noticed a recurring pattern: the sites that succeed are those that have a well-informed, passionate website owner at the helm.

I talked about this my book, the Website Owner's Manual, which I am giving away to 10 lucky Econsultancy members (see the footer of this article for more details on how to enter). But first, let's take a look at what it takes to be a brilliant website owner...

Hiring a web designer is like getting married

Hiring a web designer is like getting married, it sounds like a bit of a stretch doesn’t it?

However, the longer I have worked as a web designer the more I have come to believe this statement is true. Promises are exchanged, commitments are made and arguments can often ensue.

Let me explain what I mean...