Pete Wailes

Pete has been active in the search industry for more than 9 years, and comes to search with a broad background of experience. As an adept digital strategist, with a strong grounding in both the marketing and code sides of the digital arena, Pete has worked for some of the biggest brands in the world.

In his many years in the industry as a consultant and in-house marketer, he’s accrued a vast amount of experience, specialising in SEO, PPC, CRO & social marketing. A public exponent of the concepts of link earning and audience/community engagement, Pete pushes the idea of focusing on the marketing side of "online marketing".

Pete’s also been known know to speak at various industry conferences, including SES, SMX, ThinkVis and more, as well as contributing to the bi-annual SEOmoz Search Engine Ranking Factors report.

Search and the hidden elements of design

inside the tower There's been a lot of talk of late about the interaction of design and search. And with good reason. Much of what Panda was designed to look at includes design-centric elements.

Mobile SEO features design as one of it's main components, and going forward in to the future, there'll be more emphasis (one would suspect) on Google pushing up sites that deliver great user experience on a broad range of form factors over those which don't.

However, if we consider design as the presentation, interface functionality and ordering of the elements of a user interface, then we're potentially missing something.

While historically we've simply concerned ourselves with designing for users, and letting spiders pick up the content that we generate from the HTML on the page, we're now entering an age where we'll be creating and curating two sets of content: one visible to humans, and one marked up for machines.

Pete Wailes

Search and the hidden elements of design

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