Peter Meinertzhagen

I began working as an SEO Consultant at digital marketing agency Zest Digital in April 2012.

In January 2013 I joined marketing & design agency mark-making* as an SEO Consultant where I'm in charge of a range of areas including SEO, content marketing/blogging, conversion rate optimisation, analytics, and help oversee social media strategy.

Why SEO still has a place in a content driven world

It isn’t the first time SEO has been squared up against another discipline as if they are in opposition with each other.

I’m sure you remember this post in Smashing Magazine, The Inconvenient Truth About SEO, where a deep misunderstanding of what SEO actually is, expressed itself as a diatribe against the industry.

I see posts like this, albeit not quite as high profile, popping up all the time.

by Peter Meinertzhagen 03 May 2013 09:55am 14 comments

Should we be rethinking the content we're producing?

I was prompted to write this post after a Twitter conversation was initiated by Simon Penson by asking:

“How long is too long for a blog post before people switch off? 1000 words, 2000 words? Trying so hard here to cut this one off...?!”

You can follow the strands of the discussion yourselves by clicking the link above, but the general consensus was that longer blog posts can work, provided that they’re a) interesting, and b) presented well with clear formatting.

But, this post is going to be about more than length, although that is certainly part of it.

by Peter Meinertzhagen 19 March 2013 10:36am 12 comments

Five ways to work with content on ecommerce sites

Content for e-commerce Content is a common cause of headaches on ecommerce websites.

Hundreds and thousands of individual products, all with their own URL, all lacking any form of unique content to help them stand out both to users and search engines: this is an all too common occurrence in ecommerce.

I'm going to show you five simple ways to work with content to help it stand out, both on-page and in the search results.

by Peter Meinertzhagen 21 February 2013 11:44am 10 comments

Identity as a search ranking factor

Your personal and brand identity are both influencers on your visibility in search engines. How and to what extent does the power of your brand affect your rankings?

When discussing search engine ranking factors it can be easy to overlook the impact of identity and how it influences the results we see.

The idea of identity as a ranking factor is also linked to social metrics as the ‘strength’ of your identity on social networks can go a long way towards the display of trust and authority.

by Peter Meinertzhagen 22 January 2013 12:38pm 3 comments