Over the course of the last couple of weeks, we have been on the lookout for new bits of furniture for the living room, which has involved the internet as the primary resource during this research period.
This has also exposed me to a wide range of online marketing tactics, and a very wide range of websites from the good, to the unusable to the just plain bad.
It is, however, the lack of unity that has been one of the main features of many of the strategies.
Yesterday saw Google’s entry into the Browser wars. Launched initially for Windows, later releases will include Mac and Linux/Unix-based software.
The SEO industry in particular has been abuzz with the launch, with many taking special time out of their day to test the new tool (Ref: Twitter – you know who you are).
However, what is the big deal?
July saw the much fan-fared launch of Cuil (pronounced cool), which so far, to many in the industry, hasn’t quite lived up to the hype.
Billed as a potential Google killer and dubbed the “world's biggest search engine”, the initial response has been lukewarm, with mixed reviews from many of the industry.
It certainly didn’t help that the site went down shortly after launch and that general first impressions certainly haven’t put Cuil in the same league as Google (or Yahoo and MSN for that matter).
There are a number of key services that are hot in the industry at the moment (and no, we aren’t talking Twitter or social media services here), but online reputation management must be one of the hottest.
While it is enjoying somewhat of a boom in popularity, it is something that has been talked about within the industry for quite a while. However, it is one of those unfortunate services that sits as a hybrid.