Marketer, writer and course tutor. Background includes senior marketing roles for Microsoft, Systems Designers and EDS. Writes for a variety of publications including Total Telecom and New Media Age and for companies such as British Telecom and Tata Consultancy Services.
Richard is a member of the Chartered Institute of Marketing and designs and delivers a range of courses from Effective Business English to Proposal Writing.
The transformation of brand marketing
No longer is brand marketing likely to remain the prerogative of conventional brand marketing organisations.
Whilst these organisations have great strengths in creativity, planning and campaign delivery, they exhibit fewer strengths online where a host of brand association, experience and conversation takes place.
There are others who are better placed to engage and create influence by blog, Facebook, YouTube and Twitter already thrive online. And they are the digital agencies...
How offline marketing boosts online effect by 40%
Who would have thought that nearly 40% of online searchers make a purchase after being influenced by an offline channel? You would expect some influence, yes, but that significant?
That’s exactly what the results from a recent iProspect study looking into offline influence on online search behaviour indicate...
