Robert Andrews

New PM boosts Downing Street YouTube traffic

Downing Street's YouTube channel has achieved a "milestone" one million video views since it was launched back in May.

Weekend visits by the new prime minister to a hospital and a children's centre took the site, a brand partnership with the Google-owned video sharing network, passed the seven-figure mark.

by Robert Andrews 05 July 2007 11:10am 0 comments

Potter finale sets Amazon pre-order record

The forthcoming final Harry Potter book has become Amazon's most ever pre-ordered item - and the pre-ordering isn't finished yet.

Online orders for Harry Potter and the Deathly Hallows passed the previous 1.5m mark set by Harry Potter and the Half-Blood Prince yesterday.

by Robert Andrews 03 July 2007 10:00am 0 comments

Dollar-pound rate 'unfair' on US e-marketers

A US pay-per-click marketing agency has complained the current rate of the dollar against sterling leaves UK advertisers with an unfair advantage over their American counterparts.

The pound yesterday rose to a new high of $2.0170 - and concern is growing Stateside.

by Robert Andrews 03 July 2007 08:32am 0 comments

AdSense for YouTube video ads spotted

One of the first AdSense advertisements in a YouTube video has been spotted in the wild.

The video in which the ads are embedded includes two tell-tale yellow segments in the time seek bar.

by Robert Andrews 02 July 2007 09:00am 0 comments

Google, others sued over parked domain ads

Google is among a host of web firms facing a lawsuit from companies complaining about programmes that place online ads on unused, parked domain names.

Vulcan Golf filed the complaint in Illinois arguing the practice, by which individuals register attractive domain names but place only ads on them, is a "shocking and egregious, intentional, bad faith scheme to generate revenue and profit from illegal and deceptive actions".

by Robert Andrews 02 July 2007 08:51am 0 comments

IBM serves up Second Life Wimbledon

Imagine a Wimbledon where rain never stops play. IBM has recreated the tennis event inside Second Life.

photo: Ian Hughes/Snapzilla

by Robert Andrews 29 June 2007 10:39am 0 comments

Google Earth launches charity outreach

Google Earth las launched an outreach programme designed to give charities and other non-profits tools to best use the 3D landscape environment.

The company will give organisations access to tutorials, guides, case studies, forums and software to produce data layers with which they can add rich, location-based information to the environment.

by Robert Andrews 29 June 2007 10:40am 1 comment

Bank tests mobile Visa payments

US bank Wells Fargo is to begin testing Visa's mobile payments system with 50 of its own employees.

Introduced earlier this year, the system allows customers to buy goods using mobiles equipped with special chips that can be swiped over retail scanners.

by Robert Andrews 28 June 2007 09:52am 0 comments

AOL offers shoppers Shortcuts coupons

AOL is set to launch an coupons programme allowing users to save money on online purchases with selected etailers.

Dubbed AOL Shortcuts, the project will mimic real-world coupons promotions, but will instead ask consumers to click web ads in order to receive offers.

by Robert Andrews 28 June 2007 09:54am 0 comments

Canada web ad spend to grow fastest, forecast says

Online advertising spend will grow faster in Canada than anywhere in the world over the next four years, according to a heavyweight new PricewaterhouseCoopers report.

PwC's Global Entertainment and Media Outlook, which looks at the international media industry between 2007 and 2011, forecast the amount of money advertisers spend online will grow to US$2.03bn (£1.02bn) by 2011.

by Robert Andrews 27 June 2007 14:00pm 0 comments