Robert Andrews

PartyGaming takes ads to offset US gaming ban

London-listed online casino operator PartyGaming is to run web advertisements to make up for the impact of recently-introduced US anti-gambling laws.

The company has signed with the Traffic Marketplace advertising network to place ads on PartyPoker.com and PartyPoker.net in the US.

by Robert Andrews 18 June 2007 10:10am 2 comments

Txt msg T-shirt alerts marketers

A new T-shirt innovation that spreads messages via mobile SMS is piquing the interest of many marketers.

Reactee is a T-shirt on which companies and organisations can print a message including a unique text code.

by Robert Andrews 18 June 2007 11:00am 0 comments

Altoids, Yahoo! go gay for virtual branding

Altoids, the mint, is embarking on a Second Life branding campaign with a difference - it is sponsoring Gay Pride Month inside the virtual world.

by Robert Andrews 15 June 2007 13:00pm 0 comments

Fifth of Father's Day shoppers go online

Around a fifth of American shoppers will go online to buy their dad a gift this Father's Day, according to new research.

The National Retail Federation found 18.7% of people will turn to an e-commerce store to buy a gift for the occasion, which is marked this weekend.

by Robert Andrews 15 June 2007 12:00pm 1 comment

US media to benefit from online local ad growth

Local online advertising in the US is set to increase by almost a third on last year, according to a new report.

Borrell Associates' What Local Media Web Sites Earn: 2007 Survey, which polled over 2,800 local media sites, showed the market is forecast to reach $7.5bn this year.

by Robert Andrews 14 June 2007 09:52am 0 comments

eBay spoils Google's Checkout party - literally

Google has cancelled a party planned around its Checkout online payment system after pressure from eBay.

The search giant on Monday announced the bash would be held this evening on the fringes of eBay's own Live event in Boston.

by Robert Andrews 14 June 2007 12:00pm 0 comments

Yahoo! goes blue for search results

Yahoo! is testing a new design approach for its search pages, topped by a distinctive shiny blue bar.

by Robert Andrews 13 June 2007 09:56am 0 comments

Google Analytics out of beta, new features added

Google's Analytics traffic analysis web software has come out of beta and has added a number of new features.

The previous iteration of the service, which was rolled out in November 2005 after Google acquired Urchin, was plagued with problems but will now be switched off on July 18.

by Robert Andrews 13 June 2007 09:23am 0 comments

Yahoo!-Overture victims receive compensation

Yahoo! is paying thousands of pounds each to clients that claim to have been left out of pocket by discrepancies in its search marketing service.

Customers had filed a class action lawsuit in the US after noticing errors in the budgeting system used by Yahoo!'s Overture marketing platform.

by Robert Andrews 12 June 2007 10:29am 0 comments

Growing Gumtree branches into UK's big league

Classified advertising community Gumtree has broken into the list of the UK's top 20 retail sites after strong post-Christmas growth.

The site, which started in 2000 and enjoys a strong user base Down Under, saw its share of visits increase 69% annually last month and 35% over the last six months, according to Hitwise.

by Robert Andrews 12 June 2007 09:01am 0 comments