Our recent research has unearthed some interesting trends within the mobile search marketplace. When reviewing data for Q2 we were confident that the PPC traffic through mobile on Google would surpass Bing PPC traffic and in Q3 we saw that materialise.
Google PPC traffic is now at around 4% of total PPC traffic, almost double that from Bing. Not the kind of stats that Microsoft will want to see ahead of the search alliance in the UK with Yahoo next year.
This makes mobile search something anybody involved in search engine marketing should be considering. And with much of the search volumes from mobile devices coming from localised queries SMEs should be looking to maximise this opportunity and lead the way in a world traditionally dominated by large budgets.
Google currently has numerous initiatives aimed at reaching the UK small business owner but many of these conflict with each other and none appear to be achieving much traction.
With at least four projects all aimed at achieving the same goal would Google not be better off picking one strategy and sticking with it?
There is a lot of buzz in the digital world at present around the rise of demand side platforms and real time bidding being the future for display advertising and particularly network buying.
With all the data, technology, and bidding involved, paid search marketers could find themselves best placed to take advantage of the rising popularity.
Google has announced changes to the way in which it deals with trademarks and Google AdWords at a press conference this morning.
In a move which brings the UK in line with its US policy, advertisers will now be able to include trademarked words and phrases in their Google ads without the trademark owners permission.