Ross Taylor

How do you prioritise social media metrics?

A key part in creating a social media strategy is to ensure that you have a coherent set of measures that align with that strategy. But how do you prioritise the multitude of measures that are available to you?  

Which is more valuable - a Facebook "like" or a twitter follower? This article seeks to set out why and how you can go about defining this for your own brands.

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by Ross Taylor 23 June 2011 09:23am 8 comments