Ryan Hickling

Head of Email @tmwagency managing email campaign implementation, delivery and best practise. Find me on twitter @hickling.

Mobile optimisation for email is vital for campaign success

I can almost guarantee, depending on sector and other broadcast factors, that right now anywhere between 10% and 30% of email subscribers are opening their messages on mobile devices such as iPhones, iPads and Androids.

This stat alone should prompt marketers into thinking about making sure their emails are displaying correctly and effectively on smaller screen sizes.

Fortunately, this is where mobile optimisation and responsive design come in.