Marketing automation solutions alone cannot get you the marketing performance transformation you’re hoping for - you need to get the company culture and skills aligned with it for true success.
To find out how you can do that, read the next in this this two-part blog post series.
In part one, I looked at the skills required to implement marketing automation software and why a transformation on a cultural level needs to occur before any system can be successfully implemented. Here i explain the next steps in that process.
The world has changed very quickly in the past decade and marketers have struggled to keep up with the advances that digital marketing now provides.
Marketing automation has been heralded as the saviour of marketing departments and it really can help them to maximise the opportunities that the shift online has brought - but only if it’s done right.
To find out how you can do that, read on for part one of this two-part blog post.
And for more information on this topic, check out the Econsultancy Marketing Automation Trends Briefing 2013.
According to The Aberdeen Group, 2012 was when we really started living in the ‘Big Data’ world. It was one of the hottest technology terms bandied around last year.
But what is it today, and how can marketers use it to enhance lead generation and business?
Segmentation is key for content marketing success nowadays, and as all your marketing messages need to speak to business pains, you need to ensure you develop your marketing personas so that you have a specific audience in mind and can show how you can resolve their business frustrations.
Making sure your content resonates with the people you want it to is the way to reach ‘social buyers’.
These are people who use online communities to make purchase decisions and consume research reports, social media and email newsletters, as well as more traditional channels such as event and print journals/magazines, on their buyer journey.
In part one, I looked at the concept of inbound marketing and the philosophy behind it, which is to attract and retain interested prospects with great quality content.
Here, I’ll explain how to put that into practice, using five key steps.
Inbound marketing: is it just another buzzword?
In this two-part article, I'll explain what it really means and why its lead generation potential is causing a stir.