Since as much as 50% of smartphone users use their phones instore today, mobile on the high street is clearly going to be a key element of retailers’ success or failure over the next five years.
However, as well as offering significant opportunities for brands to bridge the gap between online and the high street, mobile makes it easier for customers to be more promiscuous.
As the countdown to 2012 speeds up, it's time for some predictions.
Here are five things brands will be devoting their time and budget to next year, including driving cross channel sales, multichannel attribution, and mobile marketing.
With its new Product Ads format, which could
potentially be offered on a cost per action (CPA) model as well as
cost-per-click (CPC) next year, Google is offering brands an entirely new way
to engage in and measure search advertising.
2012 looks set to be a huge year
Google’s new ‘Top vs Side’ ad performance segmentation tool is a significant development for the search marketing industry.
With many positive developments for agencies and clients, the segmentation tool should finally end the debate into which is the most effective position for adverts – the top of the search engine ranking page or the side.
With the election in full flow two members of my team at Net Media Planet, John Hillman and Matthew Ncube, decided to monitor the main political parties’ PPC activity.
Here’s their take on where the three parties have all been going wrong.