Steffan Aquarone is an entrepreneur, consultant and co-founder of Settle. Settle is a mobile money app that lets you send payments to anyone for free, pay for things in shops and get great discounts.
At just 20 years of age Steff was a founding director of a Top 50 UK corporate film production company. Since then he has worked as a consultant for global brands like RBS helping them develop their online video strategy, and web technology clients like Buto.tv on business development.
Steff leads online video courses for Econsultancy and writes regularly on the future of video on the web.
He is also a successful film producer, co-owning feature-film production company Immense Productions with best-selling comedy writer Guy Browning. Tortoise in Love comes out in cinemas summer 2012.
Steff is an unflappable operator who can make things happen against the highest odds and speaks regularly to audiences about the highs and lows of business, young entrepreneurship and the power of digital marketing. He graduated from the University of Warwick with a BA (Hons) in 2006 and became a fellow of the Royal Society of Arts in 2007.
Online video strategy in the US: what works?
In June, YouTube announced that it had hit the 3bn views per day milestone and was receiving 48 hours of new video per minute, while Garner listed online video as one of the top ten strategic technologies for 2011.
But in the staggering jungle that is online video, what can US brands do to make sure their content and distribution plans work together as an effective strategy?
Here are my top five tips...
