Tamara Littleton

What attracts consumers to take part in social media campaigns?

I’ve been asked a few times recently how social media users behave over different channels, and I thought it was worth jotting down some notes on what to expect if you’re running a campaign that includes user-generated content.

Community management: are we all talking about the same thing?

Something interesting has started happening when we go and talk to prospective clients about online community management services.

There are various companies which specialise in community management and moderation, and have done for a number of years, but agencies (mostly PR and communications agencies, rather than digital ad agencies) are starting to claim expertise in community management, and to be honest, I don’t think they’re talking about the same thing as we are.

It’s causing real confusion client-side. While we both work with online communities, I think we need to be clear about the definitions of what we each do, so we can work together more effectively.

New guidelines for brands interacting with children

This week, the 'interactive services' industry took a major step in its efforts at self-regulation.

The publication of guidelines on moderating sites for children will have an impact on brands who provide online communities or games that attract a younger audience.