Nielsen says people are spending more time online playing games
than sending email – bringing new meaning to the phrase
“everyone is a gamer.” How can marketers use the increase in gameplay to their advantage? For e-tailers, the goal should be to add
gaming elements to the purchase process, also called “gamification.”
That can be as simple as advertising in and around games, or as complex
as revamping an entire Web site to include badges, points and
If it sounds like too much work, read on from some stats from Interpret
that prove why gamers may be an e-tailer’s most coveted target
There’s a tug-of-war going on between location-based
technology advocates and, well, the rest of the online population. Just 4% of
online Americans are actually using location-based services, according to new data
from Pew Internet. That paltry adoption hasn’t stopped startups like
Foursquare and Gowalla from trying to entice advertisers to offer deals on
their location-based platforms.
Now Facebook has entered the fray with its new “Deals” offering,
which gives users exclusive deals when they check in at stores. Is it
The US mobile ad market will reach nearly $800 million in 2010. Nice,
but just a pittance compared to 2015, when mobile ad spending will
top $5 billion, according to data from mobile marketing research firm mobileSQUARED.
firm’s latest report analyzed the state of the US mobile ad market,
revealing that mobile search is the go-to marketing tactic as the
mobile ad network landscape continues to grow more tangled and complex.
Augmented reality (AR) advocates say that it's time for companies to start adding the unique blend of physical and virtual interaction into marketing plans now. While some brands still appear mystified (and scared, perhaps?) of the technology, others are proving that AR can serve as a highly effective, interactive marketing tool. CPG giant Nestle is the latest brand to experiment with AR, using it to turn an ordinary advergame into a memorable experience.
“Want TV-style engagement with your ads on the Web? Go with online video!” That’s been the rallying cry of a majority of online video ad networks. But it's been difficult to prove that those “engaging” ads were actually effective at lifting key brand metrics like purchase intent on their own.
A new case study from a trio of online video providers gets beyond the ethereal “engagement” metric to show that online video ads are highly effective brand-building tools – even without the help of campaigns on other platforms.
Roughly one out of every five status updates on Twitter mentions a brand or product, which makes it a great platform for gauging consumer sentiment about existing products, and potential launches. Often, that sentiment is favorable - but even when it's not, companies don't have to be afraid. As AT&T shows, brands can mine Twitter for negative sentiment, and use those insights to help solve customer service problems in "real-time."
With tweens, teens and colorful candy-lovers as its target market, Skittles has been able to take many liberties with its
social media branding. The company represents many of the
cool things that can happen when a brand releases its tight grip on
marketing. Unfortunately, its newest campaign is a prime illustration of how not to effectively "go social."
When Twitter banned all third-party companies from inserting ads
directly into users’ tweet streams back in May, the consensus was that
it was because Twitter would soon be plugging its own ads into the
timeline. “Soon” is now, according to a new report, which means
marketers now have three options when it comes to buying Twitter-based
ads. But will the new ads be a worthwhile investment?
Launch an iPhone app and you can definitely reach the tastemakers.
Launch an Android app, however, and you’ll ultimately be able to connect
with the masses. At least, that’s what new smartphone marketshare data
from technology research firm Canalys suggests.