Currently in charge of all things about the corporate brand at Gemalto as well as our corporate publications (Annual Report, Customer Magazine etc.) and now Social Media. I have been working in Gemalto for the last 10 years in different areas of Marketing Communications & Branding. Mainly in the South of France but also in Philadelphia, USA. Prior to that I was working in Hi Tech marketing and tech transfer in Manchester.
Creating a social media strategy for B2B organisations
As shown in many of the latest Econsultancy reports, a growing number of B2B companies seem to have caught up with their B2C peers and are investing in social media.
However, when we decided to create a company-wide social media strategy in the summer of 2010 there were very few examples from which to draw inspiration.
