Currently Director of Strategy for Isobar Mobile, I have over 11 years’ experience in mobile I am one of the longest standing mobile marketers in the UK, with a comprehensive knowledge of all aspects of the industry.
Equally conversant with creative, technical and commercial aspects of the job, I act as a one-stop knowledge base and strategist for my base of clients and partners.
I have a clear planning and strategic focus, offering creativity, momentum and drive to client relationships, while simultaneously achieving marketing aims and demonstrating hard results.
Mobile networks: the empire strikes back
Can the vaunted joint venture between the UK network operators get them back on top in the mobile advertising arms race?
To QR or not to QR
QR codes have seemingly been around since the dawn of time, and, like the horror movie monster that just won’t die, they’re back for another grab at the marketer’s attention.
