LinkedIn has upgraded its Group Search functionality, shifting the focus to show what's actually being discussed within each group.
The changes mean that instead of relying a group’s title and description, which isn’t always the most accurate portrayal, you'll be shown the best results based on how well your search matches the conversations taking place.
Nissan has partnered with Pentagon Interactive to launch an official merchandise and accessories shop on eBay.
Launched today, Nissan is the second car manufacturer to work with the e-commerce provider on an eBay-based marketplace – following the success of BMW Direct.
Figures released today from the IAB show that UK online display advertising spend has surpassed £1bn for the first time, marking 13.4% growth for 2011.
This was included in the association’s bi-annual report, conducted by PricewaterhouseCoopers (PwC) which also states that total internet adspend has grown 14.4% to £4.8bn in 2011, up £687m year on year.
To correspond with a new focus on channels, YouTube has announced a new ad model that will see the site attempt to monetise partnerships with Reuters, Sony, Warner Brothers, Universal – and just this week, Disney UK.
The new channel sponsorships will include display, overlay and pre-roll ad options for 96 different channels, all providing original content to YouTube, with pricing varying according to sector and length of contract.
Communications and marketing executives at 150 US-based financial firms have admitted that the responsibility for poor reputation lies with them, according to the 2012 Makovsky Wall Street Reputation Study.
96% of the group said that they invite negative public perception by their actions or inactions, while negative public perception topped the list of challenges these firms must overcome in the next year.
Here are the stories and links we’ve tweeted, posted, passed around the UK office and shaken our heads at.
Check back later to get the skinny on what our US team has been reading too.
Once again we compile the most senior, surprising and influential job moves in the UK.
This time we cover another loss for Nintendo, new blood at JCDecaux, a brand new agency from Karmarama and some fresh senior talent at Razorfish.
It’s been a week of social metrics and measurement for me.
On day one of this week’s Social Media World Forum, held at Olympia in London, I sat in no less than four different sessions on measuring the value of social.
Another discussion this morning, hosted by Waggener Edstrom on social advertising, took a similar line.
I thought it might be helpful to collate some of the quotes, learnings and case studies that were mentioned, to act as further reading or perhaps inspire new models for social media measurement.
Last week vacation specialist Jetsetter partnered with Norah Jones to preview her song Travelin’ On.
Tnooz reported that the site would be streaming the song from Jones’ upcoming album, Little Broken Hearts, via Soundcloud from March 20-25 ahead of its May 1st release date. Plus, Jetsetter would be a one-hour preview before it went anywhere else.
The brand created a ticket and hotel package for her August 7 concert at the Santa Barbara Bowl in California, which it said would be sold via its website, Facebook page and Twitter account “for several weeks”.
While copyright and monetisation issues don’t seem to be slowing down the popularity of Pinterest, brands are not only starting to create their own profiles – but also get more creative with campaigns based specifically around its functionality.
We wrote about 11 key ways brands could do this last month, and covered Peugeot’s efforts last week.
While airline bmi also recently created a 'Pinterest Lottery' that encouraging users to repin images of its travel destinations for the chance to win free flights.
Now feminine hygiene brand Kotex's efforts have come to light.