Vikki Chowney
Vikki Chowney is head of community at creative communications agency TMW. She's a former journalist, most recently as news editor for Econsultancy.
Prior to that she was content editor for the JaguarFuture.com project, created by Jaguar to tell the stories behind the C-X16 concept car.
From 2009 - 2011 Vikki was editor of Reputation Online, a sister title to new media age at Centaur Media that presented both editorial and user-generated coverage of the digital PR landscape. During her time there she penned a weekly column for NMA on the same topic.
She helped to co-found The Really Mobile Project, contributing to the site regularly during its early life - and penned a monthly column for Communicate magazine throughout 2011.
She was part of the founding team of writers for BitchBuzz.com, an independent women’s lifestyle network with readers spread across the US & UK.
A G20Voice blogger for Oxfam at the London and Pittsburgh Summits in 2009, her work has featured in The Guardian, Mobile Industry Review, within Marketing Week and many others.
Vikki has also provided freelance consultancy to the likes of Vodafone, O2, Talk Talk and Big Yellow Self Storage.
In a previous life Vikki worked in PR, specialising in digital and social media for clients including Acceleration, ZYB, Skype and Vodafone.
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Here are the stories and links we’ve tweeted, posted, passed around the UK office and shaken our heads at.
Check back later to get the skinny on what our US team has been reading too.
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by Vikki Chowney
23 March 2012 12:19pm
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Friends Reunited, the site best known for reuniting old school friends, is preparing itself for a relaunch.
This time, it’s positioning itself as the home of nostalgia online, celebrating “EVERY blast from the past” with a campaign that uses the phrase “Remember when?” to draw people in.
The new site is due to launch in the next few weeks, and encourages you to search for anything you can remember. You can "find, collect and share the memories you love with the people that were there too".
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by Vikki Chowney
23 March 2012 11:02am
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Once again we compile the most senior, surprising and influential job moves in the UK.
This time we cover a promotion at Asda, a shift in strategy at Ask Jeeves, a newly created role for Mindshare and a restructure at the top for TBWA/London.
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by Vikki Chowney
23 March 2012 09:44am
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Once again we compile the most senior, surprising and influential job moves in the APAC region.
This time we discuss a welcome move by Adshel's interim CEO, promotions at Droga5, a new production company for McCann and a senior hire at Mi9.
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by Vikki Chowney
23 March 2012 00:30am
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As part of his budget speech last night, George Osborne unveiled a film industry-style tax break that will help to encourage creative development in the animation and games industries.
Aardman Animations was highlighted as an example of British excellence – and Osborne said that the Government intends to keep ‘Wallace and Gromit’ exactly where they are.
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by Vikki Chowney
22 March 2012 10:33am
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Pharmaceutical company Boehringer Ingelheim is partnering with Kaggle, the platform that uses gamification to solve complex scientific problems, to create a new model relating to molecular development.
The company wants to use knowledge from the online scientific community to create a new model that will help its scientists accurately predict the biological response of molecules.
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by Vikki Chowney
21 March 2012 13:47pm
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Not to be outdone by Channel 4’s announcement about new channel 4Seven at the FT Digital Media Conference a few weeks ago, Sky this morning confirmed details of its new web TV service, called NOW TV, at the opening keynote of the Media Guardian Changing Media Summit in London.
Sky’s Chief Executive, Jeremy Darroch, said that it would provide on-demand access to Sky content on a wide range of broadband-connected devices.
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by Vikki Chowney
21 March 2012 10:56am
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The launch of Google+ certainly put social search on the table, raising awareness within agencies and brands alike after an initial frenzy over the combined concept in 2010.
And while separately they have their strengths, it's not an either/or situation, or even placing more emphasis on one over the other - both are an essential part of a marketer's toolkit.
Like many others, MDG Advertising suggests that the two channels hold exponentially more power when marketers use them in tandem.
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by Vikki Chowney
20 March 2012 12:49pm
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Social influence company PeerIndex this week closed a $3m Series A round of funding from a group of high profile angel and private equity investors.
Led by Antrak Capital, this includes former Thomson Reuters CEO Tom Glocer, Stephen Klein of Activebuddy fame (which went on to be acquired by Microsoft) and angel investor Sherry Costu.
With this money in the bank, and brands including Atlantic Records, Penguin Books and The O2 all lining up to use its scoring system for marketing purposes, the British contender to Klout is finding a niche for itself.
Whereas Klout is striving to be the 'standard for influence', targeting consumers' egos for the most part, PeerIndex is positioning itself as a leader in 'influence marketing'. We sat down with CEO Azeem Azhar to talk about developments in this space.
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by Vikki Chowney
20 March 2012 11:03am
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Ever-innovative Domino’s Pizza has today launched a campaign in Australia called “The Social Pizza”.
The brand will give its Facebook fans the power to create a new pizza, which in turn will be sold on its menu across the country.
For the next week, fans will vote on their favourite crust, sauce and ingredients, with the most popular selection each day added to the pizza. Then, people will be able to win $1,000 by naming the finished pizza.
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by Vikki Chowney
19 March 2012 13:00pm
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