University careers services are not currently well equipped to provide advice on jobs in digital. In fact, given the lack of internal digital knowledge in most institutions and scarcity of up-to-date courses, meaningful advice from any quarter is thin on the ground.
Even graduates from relevant degrees such as marketing, advertising or media are largely unaware of the vast array of opportunities available.
There’s a whiff of triumph in the air: ten new specialist qualifications for the digital industry, each seeking to provide the skills needed to become a confident practitioner in disciplines as diverse as Analytics, SEO, UX, and Social Commerce.
Econsultancy's new Graduate Certificates offer an accredited route to mastering the implementation of a range of core digital skills and offer supported learning on the job.
Created in direct response to client demand (and our own findings in the recent Skills and Structures report), these new qualifications are an important development for us.
Econsultancy's qualifications team is chuffed to bits to hear the news that this year's MSc in Digital Marketing Communications graduates not only achieved their qualifications, but aced them.
Out of the five candidates, three were awarded merits, whilst Daniel Tomlinson (Trutex) and Lucy von Weber (South West Wales Tourism Partnership) achieved the MSc's first distinctions. The university described all this year's dissertations as outstanding and we're inclined to agree!
years of intensive study, Econsultancy’s first graduates received their MSc
awards this week, making them the first in the world to gain a postgraduate
degree in Digital Marketing Communications.
The number of degrees that focus on Digital Marketing is growing, but inflexibility, academic bureaucracy, and a lack of engagement with industry is undermining their value for employers.
This summer’s Digital Marketing Graduate Academy gave us the opportunity to meet some of the people who will be shaping our industry in years to come. But while they spent time in the classroom, what did we learn?