Companies respond to just 5% of questions on Facebook
You probably heard many cases of how social media can negatively influence companies, and how users 'bragging' on social media can become a catastrophe.
It's not only companies, social media is also about influencing countries and their governments. It is absolutely clear, that during the past years, social media got people and corporations closer to each other then anything, it allowed us to communicate faster, communicate more effectively with each other.
Why aren’t you using animation yet?
Animation is often overlooked when planning a marketing campaign, meaning that many organisations can miss out on using this powerful tool.
The impact of CSR on brand reputation and sales
The corporate social responsibility (CSR) movement continues to thrive and brands are slowly but surely shifting their focus to broader and deeper issues surrounding sustainability, accountability and governance concerns.
How digital is transforming organisations
New research published by Econsultancy this week examines how companies are managing the type of organisational change which is becoming essential because of fast-evolving digital technology and its effect on customer and employee behaviour.
Is choice paralysis damaging your e-commerce sales?
Could you be losing sales because users cannot make a decision? The chances are the answer is yes.
Fortunately, there is something you can do about it...
Usability or interaction design: who does what
I was recently asked about the apparent confusion in the digital design community about who does what. I mainly talk about usability and user experience as I believe these best encapsulate what matters to users – the total experience with a product, system or service.
However, other agencies see interaction design as the core service, which only bothers me because I think it runs the risk of confusing clients. In my view, it’s really quite straightforward.
Shell tops corporate website league table
According to a new study, Shell has the best corporate website, while eight of the top ten sites are those of European firms.
The Bowen Craggs FT Index has evaluated 75 corporate websites according to how well they serve the public, their investors, the media, and jobseekers.
Here are a few highlights from the study...
Hiring a web designer is like getting married
Hiring a web designer is like getting married, it sounds like a bit of a stretch doesn’t it?
However, the longer I have worked as a web designer the more I have come to believe this statement is true. Promises are exchanged, commitments are made and arguments can often ensue.
Let me explain what I mean...
[please enter subject line]
This article covers what I've learned from working with hundreds of customers on improving the results that they get from email marketing by optimising the subject line.
Whatever software you use for your email campaigns, these tips are worth reading...
The workaround: technology strikes back
People have been finding workarounds for poorly designed systems for many years. Although both the technology and the workarounds have become more sophisticated, the problem, and its solution, remains the same.
Many years ago, before web-based interfaces, we were asked to investigate why an online ordering system wasn’t delivering the promised productivity benefits. Our research, which involved videoing staff dealing with telephone orders and then interviewing them about the process, soon revealed the problem.
