Digital Vision grant winners announced
At the end of 2011, we launched Digital Vision, a new grant program to allow aspiring thought leaders to conduct new research in the areas of advertising and marketing.
Today we announce the five award winners selected from the scores of applications we received. These winning ideas will receive grants of up to $10,000 USD in addition to research support and publicity from us.
Could M&S' new personalised recommendations be more social?
Marks & Spencer has introduced personalised recommendations to its website.
Customers will be shown other products based on recently viewed items, items that other customers have purchased and top sellers.
M&S says that by adjusting results in real-time users see suggestions that are “highly relevant and meaningful.”
The power of video is the influence you create
The power of the moving image is undeniable and has often been cited as a key influence over audiences.
Whether it’s a political story to tell, one that encourages viewers to donate to a charity or one that sparks a generation to dress in a particular style, according to Forrester one minute of video is worth 1.8m words.
Q&A: Matt Bamford-Bowes on the Next Bigger Better Society
The Next Bigger Better Society is the brainchild of Matt Bamford-Bowes, and aims to get UK teens and their ideas off the ground with the help of an incubator-style fund.
I've been asking Matt about the thinking behind the project, how he intends to achieve its aims, and its first conference this month.
Using social media at live events: best practice tips
Social media has become an important part of a conference or event. Streaming feeds from Twitter and Facebook or providing text-to-screen commentary lets audiences participate in events and allows brands to collect feedback.
However, the risks to a brand’s reputation are enhanced by the sheer number of people who might view inappropriate material.
How to track on page leads in Google Analytics
Everyone involved in a business with an online presence wants to know how much return they are getting from their efforts, however large or small. Unfortunately, not everybody has methods in place to accurately track and attribute their return.
This is the first in a series of posts that will take you through the best ways to track a variety of leads that you may be targeting.
In this post I'll show you how to track on-page leads. The other part(s) will cover leads that involve off page activity, including social interactions and phone call leads, all within Google Analytics.
Social media: what happens when the L-plates come off?
We’ve seen a real shift this year in the understanding of how social media can be integrated within consumer-facing organisations.
The conversation has moved on from ‘how do we get involved in social media’ to ‘which areas of the business do consumers expect to interact with us over social channels?’
Social marketing has evolved, brands have a clear focus on ROI, and the debate is altogether more sophisticated.
The impact of CSR on brand reputation and sales
The corporate social responsibility (CSR) movement continues to thrive and brands are slowly but surely shifting their focus to broader and deeper issues surrounding sustainability, accountability and governance concerns.
Could Twitter be censored?
The recent media obsession over superinjunctions could lead to the unthinkable: censorship of web content here in the UK.
Q&A: DoSomething's Aria Finger on the youth market
As
chief operating officer of DoSomething.org, Aria Finger is tuned in to what it
takes to get the attention of young people.
We talked with her recently about how the organization approaches its partnerships with brands and how it uses an integrated online and offline marketing strategy to inspire volunteerism.
