Content trends: six things everyone’s talking about
We're nearly halfway through 2012 and there are some clear content trends emerging.
Here are the top six hot issues we’re discussing with content owners…
Because one size doesn't fit all: A Redken case study
At OMMA’s one-day summit for mobile marketing, Sarah Liang Kress, director of interactive marketing for L’Oreal USA, had the chutzpah to tell the crowd:
Technology, for us, comes very much last. It’s not about the shiny object. We look at the audience, and we look at our objectives and then come up with the right solution and the right execution.
She said this as a keynote speaker for the event, which took place on Monday as part of Internet Week NY, and anyone doubting Kress’s claim had only to follow the tidy case study she presented to know she meant business.
So, if L’Oreal is downplaying technology, what’s fueling the global company’s mobile marketing?
Q&A: Boohoo's Chris Bale on digital marketing for fashion retail
In the early days of e-commerce people assumed that consumers wouldn't want to buy clothes online.
Along with big ticket items like beds and furniture it was thought that customers wanted to be able to go into a store and see the products first hand.
That assumption, while understandable, has proven to be totally incorrect and online fashion retailers are flourishing - but it is still a difficult business model to get right.
Boohoo.com has achieved success by selling affordable women's fashion while also providing customers with style and fashion content.
I sat down with COO Chris Bale at the E-commerce Futures Conference to find out what digital marketing tactics Boohoo uses to promote the brand and set itself apart from the competition...
Top 250 internet retailers on social media: infographic
It should come as no surprise that 97% of the top 250 internet retailers have a Facebook presence.
However, did you realise that 61% of them have a Pinterest account? Or that just 67% are on Google+?
Social analytics firm Campalyst has pulled together this infographic to reveal how the top internet retailers use social media.
It uses data for the top 250 e-tailers from Internet Retailer's top 500 from 2011.
Hasbro faces social media backlash after blogger shenanigans
Martyn Yang is just your average blogger. His hobby: writing about a number of Hasbro product lines, including Nerf.
So it's not all that surprising that Yang, who lives in Australia, was eager to respond to an email he received from a Hasbro employee asking if he'd like to give away a popular Nerf accessory to some of his site's readers.
The social media meltdown and how to overcome it
Social media has opened up a huge opportunity: to engage directly with customers, to understand what motivates and interests them, and to increase the size of the audience for your content.
But it’s the very size of the opportunity that’s often the biggest problem. When marketing budget and resources are tight, where do you focus?
And how can you be sure the right message gets out to the right audience via the right channel and that the overall approach is joined-up and consistent?
Ad agency as VC: WPP Digital invests $7m in mySupermarket
Over the past several years, Madison Avenue has made a concerted effort to cozy up to Silicon Valley and young technology startups.
And for good reason: with consumers spending more and more of their time online, the technology industry is increasingly important to brands. As a result, ad agencies have little choice but to keep up with technology and, if they're lucky, spot the next big things before they become big.
Keeping children safe online
Sometimes, those working in and around social media every day can forget just how much many, if not most, of the population may take the internet for granted.
Especially teens and tweens, who, posting from the safety and security of their own bedrooms, can feel free to say, do and broadcast what they like without worrying too much about the consequences.
Five ways to optimise your online video
A great video strategy can be a lot of work. Coming up with a good concept, producing the video, and editing are all vital steps in the process, but it does not end there.
All too often, businesses will invest serious time and effort into producing great video content only to lose steam once they get the videos online.
Your online video strategy should not end at the upload. Really great content can and often will go far on it’s own, but there many tactics that can be employed online to reach your video’s full potential.
Here are five post-upload steps you can take to ensure your video marketing strategy is a success.
Fortune 500 social media statistics: infographic
Fortune 500 companies aren’t all suited to having a huge social media presence – you can’t imagine many people ‘liking’ Exxon Mobile, for example.
However, for the consumer brands and FMCGs on the list having a strong social media presence is an important marketing consideration.
