Domino's UK says 13% of digital sales come from tablet or smartphone
Domino's Pizza UK & Ireland has revealed that 13% of its digital sales come through a tablet or smartphone.
These stats were released today as the company also launched a Windows 7 version of its mobile app – the seventh channel that's now available for mobile sales.
Cadbury uses Facebook fan to launch Bitsa Wispa
Cadbury has again turned to social media to launch a new product called Bitsa Wispa.
Last week the chocolate brand ran a competition to find its ultimate Wispa fan, and the winner was invited to announce the launch on Facebook.
In January Cadbury launched a new Dairy Milk Bubbly bar on Google+ for the first time before also revealing the new product on Facebook and Twitter.
The Wispa bar was discontinued in 2003 as part of a relaunch of the Dairy Milk brand but was brought back in 2007 following a Facebook campaign.
Budweiser Super Bowl ad: something new or just another flash mob?
Yesterday, Budweiser released a video on YouTube of two amateur hockey teams surprised with pro treatment as screaming fans, cheerleaders and mascots attended their pick up game. This two minute spot is the extended version of their new ad premiering in Canada during the Super Bowl.
Compared to the other Super Bowl ad promos bouncing around the internet, this one seemingly created an emotional connection with consumers that the other more gimmicky and "clever" ads, aren't delivering. But is this just another tired use of flash mobs in advertising?
Budweiser's marketing manager, Ben Seaton, says no.
Is Starbucks at the forefront of mobile?
With the introduction of payment via mobile and a new and updated app, is this a new mobile era for Starbucks?
What opportunities are there for other retailers to follow suit?
Websites crucial to CPG brands: report
Major CPG brands spend eye-popping sums of money every year across multiple channels trying to convince consumers to buy their products when they walk into the supermarket.
When it comes to how that money is spent, you're probably more likely to think about high-profile television campaigns than you are to, say, websites. After all, a funny television ad for a cereal probably seems more appealing than a cereal website.
Brands are finding new budgets for Facebook advertising
Search budgets have increased by 19% over last year, Facebook spend has doubled in the same period, and the money for Facebook campaigns isn't cannibalising other online budgets.
Coca-Cola's polar bears will react to Super Bowl in real time
Coca-Cola has revealed that its Super Bowl ad campaign will involve two animated polar bears reacting in real time to action on the field.
The drinks brand aims to connect with the estimated 60m TV viewers in the US who will be using a second screen while watching the game.
Is buying Facebook fans ethical? Big Bird Fans thinks so
Since businesses discovered the revenue potential of fans and followers, they have been clamouring to acquire them. But what gives greater value? Those you acquire through good social media strategy and engaging content, or those you buy.
Another fan buying enterprise, Bird Bird Fans, has recently launched its service of buying high volumes of fans to boost the Facebook pages of small and medium sized businesses (SMBs) new to the market.
Taco Bell, Dunkin' Donuts and more test Facebook loyalty scheme
A loyalty scheme run by start-up Plink will give Facebook Credits to consumers in return for purchases at Taco Bell, Dunkin’ Donuts and others.
This aims to take advantage of the boom in virtual currency, which is currently a $2.1bn industry.
Four proven steps to boost your online testing
Many businesses have dipped their toes into the world of online testing, and sometimes expectations of high returns from simple tests can outweigh reality.
The truth is that there are genuine and continuous benefits to be had, but you should think outside the box to drive real change.
