Zynga offers players 'energy boost' for watching ads
Zynga is trialling ‘reward advertising’ on CityVille that allows players to refill their energy bar by interacting with an advertiser.
Sponsors involved in the trial, which began in December, include Coca-Cola, MasterCard and the 20th Century Fox film ‘What’s Your Number?’.
Brands are finding new budgets for Facebook advertising
Search budgets have increased by 19% over last year, Facebook spend has doubled in the same period, and the money for Facebook campaigns isn't cannibalising other online budgets.
Four proven steps to boost your online testing
Many businesses have dipped their toes into the world of online testing, and sometimes expectations of high returns from simple tests can outweigh reality.
The truth is that there are genuine and continuous benefits to be had, but you should think outside the box to drive real change.
Zynga sets its sights on online gambling
Zynga has confirmed that it plans to move into online gambling.
The games company said earlier today that it is in talks with potential partners about adding real money gambling to its current range of freemium games.
Profiling the social gamer: infographic
An obsession with social gaming peaked in 2010, remained steady during 2011 and is only now starting to even out.
But just because the buzz has quietened, it doesn’t mean the growth rate is slowing.
$4.8bn virtual currency market: the expert's view
With Juniper predicting that mobile in-game purchasing will hit $4.8bn by 2016, this is a market that brands can’t afford to ignore.
But can companies take a share of the virtual currency revenue, or are they restricted to using it as an opportunity to promote their brand through sponsorship and ads?
The opportunity is muddied further by the dilemma of whether to charge per download or follow the freemium model and rely on in-game purchasing for monetisation.
Four ways managing frequency can make money from email in 2012
An important question on the mind of the modern email
marketer is: 'how often can I send marketing emails to my list?'
It’s not surprising really; online sales hit record highs this Christmas and New Year, email is now a core revenue-driving channel and is proving to be very important.
So how do you manage that fine balance between short term revenue and longer term list value, to make the most of the sales potential now and protect the value of your list for the future?
In this post I will set out the key elements to consider when deciding who to send to and how often.
Sony rolls out digital art platform The Studio globally
Sony Computer Entertainment America (SCEA) is rolling out its digital art platform, The Studio, to the US, Canada, Mexico and Brazil following huge success in Europe.
The Studio hosts static and dynamic themes from artists, illustrators, graphic and digital designers such as Jasper Goodall, eBoy and Anthony Burrill, which are available to download via the PlayStation Network to personalise the PS3 experience.
Online gaming sees massive growth: infographic
In these times of recession, online gaming is a boom industry, as witnessed by Zynga’s IPO today.
The deal values Zynga, the maker of FarmVille and CityVille, at $9bn and is the largest US internet IPO since Google raised $1.9bn in 2004.
Five key marketing trends for 2012: Are you being served?
In a fluctuating economic world, it is essential for
brands to adapt.
For 2012, businesses must become agile and adopt innovative strategies that engage with today’s increasingly ‘switched-on’ consumer. Here's how.
