EU e-Privacy Directive: don't call it a cookie law
The deadline for the e-Privacy Directive is fast approaching. While the subject has generated significant attention across Europe, the word 'cookie' continues to dominate the headlines.
In fact, the part of the Directive that applies to cookies is written more broadly and requires consent for non-essential tracking, regardless of whether a cookie is involved.
In this article, I'll review the facts behind the 'cookie law' and lift the lid on what consent really means for UK businesses.
How will the EU cookie law affect mobile marketing?
The EU e-Privacy Directive and subsequent ICO guidance is complicated and confusing enough when you look at desktop sites alone, but then there's the question of how it translates to mobile.
To recap: the 'cookie law' covers the use by businesses of information stored on users' 'terminal equipment' and this covers mobile sites and apps as well as desktop sites.
In a new white paper, Mark Brill from the DMA has bravely attempted to untangle some of the issues around mobile and the cookie law.
I've looked at some of the recommendations from the report, and the threat that the e-Privacy Directive poses to mobile marketing and m-commerce...
Angry shareholders lash out at Yahoo, Nokia
Facebook employees and investors are set to cash in when the world's largest social network goes public later this month, but life at a public company isn't always easy.
Just ask the executives at Nokia and Yahoo.
The mainstreaming of content marketing: ten implications
Let's face it, content marketing has gone mainstream. That kind of sucks, really, because it used to be a hugely powerful differentiator in most markets.
Soon it will just be the price of entry. Everyone will have a rich content library, so a new eBook or video won't be enough to make you jump out from that pack of pesky competitors.
So how will the world of digital marketing change when content marketing becomes the norm for everyone?
Here are ten predicions and what you can do about them...
The social media meltdown and how to overcome it
Social media has opened up a huge opportunity: to engage directly with customers, to understand what motivates and interests them, and to increase the size of the audience for your content.
But it’s the very size of the opportunity that’s often the biggest problem. When marketing budget and resources are tight, where do you focus?
And how can you be sure the right message gets out to the right audience via the right channel and that the overall approach is joined-up and consistent?
Q&A: The ICO's Dave Evans on EU cookie law compliance
With the EU e-Privacy Directive's compliance 'deadline' just a month away, many businesses are wondering not only what they should do about it, but also how the law will be enforced by the ICO.
While working on our EU cookie law guide, I spoke to Dave Evans, Group Manager for Business & Industry at the Information Commissioner's Office (ICO).
I asked how actively the law would be enforced, the likely penalties for non-compliance, and whether implied consent solutions would be acceptable.
Cross-pollination: Digital Electioneering is much like digital marketing
Many of the challenges being discussed at the Campaign Tech 2012 conference today in Washington DC will be familiar to Econsultancy readers in the brand world.
How do you reach influencers? What can you do with “big data?” What’s going on with mobile? Where are viewers headed?
And above all else, how do you get your message in front of them?
US sues Apple, book publishers over ebook pricing
In a move widely anticipated, the United States Justice Department today filed an antitrust lawsuit against Apple and some of the largest book publishers over allegations that they colluded to raise ebook prices.
The publishers named in the lawsuit are Simon & Schuster, Hachette, HarperCollins, Penguin and Macmillan.
Feedback fail! How too many stakeholders spoil the content...
Does your content quality take a nosedive at stakeholder signoff rounds? Here's how to avoid 'content by commitee'.
"What’s the biggest obstacle to better quality content in your organisation?" I ask at the start of each content strategy seminar. And somebody (often several somebodies) will reply, with a sigh, “stakeholders”.
DDB unveils Facebook 'I Care' button on MTV Voices
DDB Worldwide has unveiled an ‘I Care’ button for Facebook, pitched as a more appropriate way to show support for charitable causes than the social network’s ever-present ‘Like’ alternative.
The world's first ‘I Care’ button is now live on MTV’s Voices hub, following a period of beta testing.
MTV describes the site as “an international platform that highlights socially positive and inspirational content produced by a select team of global correspondents, international and local music artists and MTV's audience”.
