How to rock your Google Analytics: five tricks to help you out
There is no doubt that running a site is tough, we need to work harder and smarter than our competition to keep ahead in the game.
Analytics gives us all the data we need to make our websites even better but it needs to be set up right first; here are some tips and tricks to help you on your way.
What happens when you can't meet customer demand?
When a team can't meet customer demand, that demand starts to go underground.
This can have unintended side effects...
Content trends: six things everyone’s talking about
We're nearly halfway through 2012 and there are some clear content trends emerging.
Here are the top six hot issues we’re discussing with content owners…
Because one size doesn't fit all: A Redken case study
At OMMA’s one-day summit for mobile marketing, Sarah Liang Kress, director of interactive marketing for L’Oreal USA, had the chutzpah to tell the crowd:
Technology, for us, comes very much last. It’s not about the shiny object. We look at the audience, and we look at our objectives and then come up with the right solution and the right execution.
She said this as a keynote speaker for the event, which took place on Monday as part of Internet Week NY, and anyone doubting Kress’s claim had only to follow the tidy case study she presented to know she meant business.
So, if L’Oreal is downplaying technology, what’s fueling the global company’s mobile marketing?
SceneTap and the perils of 'anonymous' data gathering
A man walks into the bar...
That's the start of countless jokes, but it's not a joke for SceneTap. For the Chicago-based startup, a man walking into a bar is just another event that can be tracked and analyzed.
Thus far, SceneTap has tracked 8.5m such events at more than 400 bars and nightclubs using cameras that allow it to determine how crowded a bar is, the approximate ages of patrons and male-to-female ratios.
The decade of the entrepreneur is coming
The release of companies topping the Fortune 500 list proved a bright spot in today's still shaky global economy, but John Sviokla, a principal and US business leader for strategy and innovation at PricewaterhouseCoopers, believes there's much good still to anticipate.
He spoke last week at Guardian's Activate Summit in New York. The summit attracted professionals in the publishing industry and featured such heavy hitters as media giant Arianna Huffington and Jonah Peretti, co-founder of BuzzFeed, perhaps the first true social news organization.
How to survive the transition to digital direct response
The social media revolution was an over-hyped lie. Digital marketing is forcing marketing communications to evolve, not re-invent itself.
Mass media ideas that aren't working anymore (like branding) are winding down as "what works" is becoming increasingly evident: direct response marketing. Like it or not, whether you're a small business owner or a brand manager, surviving this evolution means embracing and practicing traditional direct response marketing.
Start Me Up! A profile of Social-Hire
Social-Hire.com is a niche social network where candidates can discuss careers with employers and recruiters.
It was launched by Tony Restell, who co-founded Top-Consultant.com in 2000, a careers site later sold to Jobsite and the Daily Mail General Trust.
I've been asking Tony about the new business, how the site was launched and his plans for future growth.
LivingSocial launches its own Visa reward credit card
While daily deals giant Groupon deals continues to struggle with being a publicly-traded company, its biggest competitor, Amazon-backed LivingSocial, continues to try to prove that the daily deal model is viable when done right.
One of the biggest challenges in doing that is getting daily deal customers to return to the merchants that lured them in with a bargain.
Indeed, much of the criticism that has emerged around the daily deal model is that many if not most daily deal customers hop from business to business in search of the best deal. In the worst cases, this leaves some merchants with losses they can ill-afford.
UK job moves: Google, Heinz, Visa Europe
Once again we compile the most senior, surprising and influential job moves in the UK.
This time we cover appointments at Heinz, Google+ and Kraft, and a new role at Visa Europe as it gears up for the London 2012 Olympics.
