Google Hotel Finder now shows results based on travel time
Google has added a new feature to its Hotel Finder that filters hotels based on their maximum travel time from a location or landmark.
For example, you can ask to be shown all the hotels that are within 20 minutes travel time by public transport from Hyde Park.
Four ways managing frequency can make money from email in 2012
An important question on the mind of the modern email
marketer is: 'how often can I send marketing emails to my list?'
It’s not surprising really; online sales hit record highs this Christmas and New Year, email is now a core revenue-driving channel and is proving to be very important.
So how do you manage that fine balance between short term revenue and longer term list value, to make the most of the sales potential now and protect the value of your list for the future?
In this post I will set out the key elements to consider when deciding who to send to and how often.
The hard slog of brand journalism
Producing content for a non-traditional publisher is hard. For a start, consumers still don’t trust content produced by non-traditional publishers. They see it as advertising and this is one huge hurdle in itself.
Having taken the jump from working in online journalism for traditional publishing houses two years ago, to working for a non-traditional publisher (Confused.com), it has been, at times, a challenge, though I do like a challenge.
DIY usability assessments for expert users
I firmly believe that observing real users doing real tasks is the 'gold standard' for usability testing, particularly when the designers observe it themselves and see the problems only real users can find.
However, sometimes full user testing falls outside the budget and the project manager will decide to use an expert usability assessment instead.
This works well for websites where an expert usability consultant can put themselves in the shoes of the user and work through typical tasks identifying critical usability issues.
But what if the system supports far more complex tasks, which users take years to learn?
Will UPS My Choice help online retailers?
Purchasing stuff online is super convenient, and that explains why online retail is a multi-billion dollar a year market that continues to grow.
But if there's one thing that isn't always convenient about buying online, it's delivery. Depending on how your package is sent and what's being sent, if you're not home, you might miss your package and be forced to wait another day (or two).
Q&A: Allison Wightman of Virgin Atlantic
Allison Wightman is head of e-business for Virgin Atlantic, with responsibility
for the global flagship Virginatlantic.com, about a dozen associated sub-sites,
Commercial Insight and Database Marketing.
We talked about how the airline achieved a 40-to-1 ROI using attribution modelling to manage the online marketing campaigns and attribute sales to the correct channel. The topic is one that will be addressed at the Econsultancy Peer Summit on June 2 in New York City.
Groupon: your email marketing is failing your fans
Over the past 12 months, a lot has been said of email becoming a one-to-one channel, with many industry evangelists crying out to marketers to start segmenting a little more, and claiming that spray and pray senders will be perceived as nothing more than spam.
But did we manage to successfully communicate the severity of the situation and the benefits of change, as an industry? I’m not so sure we did, and Groupon is a prime example of a brand that would greatly benefit from this.
Ten ways marketers can use QR Codes
QR (Quick Response) codes are much talked about at the moment, but will the adoption of such a simple yet powerful code change the landscape of digital marketing in 2011?
Here are ten ways that QR codes could be implemented into businesses, whether B2B or B2C. You will have heard of some of these, but i'm sure there are a few you haven't...
Value based pricing: the holy grail of online lead generation
Value based pricing is the new buzz term in online lead generation, but what does it take to sort your Rolls Royces from your Robin Reliants?
B2B marketers: the revenue cat is out of the bag
There's been a sea-change in B2B marketing and it's all about our relationship to revenue.
Here's why it's a good thing, why it's an inevitable thing and what you B2B marketers can do about it.
